German Speaking Performance Marketing Lead

Performance Marketing Lead für Shopify Apps (m/w/d)

Contract Type: Full-Time Permanent

Location Model: 100% Remote (Germany / EU) Primary Hub: Bochum Germany

Target Package: 80000 OTE (68000 Fixed Salary 12000 Performance Target)*

Our driving ambition is straightforward: remove all friction from e-commerce.

As a dedicated digital retail partner we arm businessesfrom agile early-stage ventures to established mid-market leaderswith the technology and software required to scale online quickly and securely. We prioritize transparent human-centered partnerships straight talk and delivering dependable project outcomes on time and within budget. Our team thrives on authenticity and views operational stumbles as natural stepping stones toward collective improvement. Functioning as a specialized business unit within a broader international software alliance our products and Shopify app ecosystem power growth for more than 13000 active merchant accounts worldwide.

As our Performance Marketing Lead you will assume total ownership of architecting launching and refining the entire customer acquisition system for our Shopify app portfolio from day one. Collaborating directly with our Business Unit Lead you will convert our paid acquisition efforts into a predictable highly scalable growth driver. Your day-to-day focus will center on capturing high-intent merchant demand optimizing multi-channel conversion funnels and driving qualified traffic directly to our marketplace listings to increase app installs.

This position includes a structured career advancement path: as you establish a scalable marketing infrastructure and document repeatable playbooks you will systematically advance into a Senior Lead role taking charge of hiring mentoring and leading your own internal marketing unit over the next 12 to 24 months.

• Paid Channel Ownership: Design launch and continually optimize performance campaigns across search social app marketplace and syndicated content networks (Google Ads LinkedIn Ads Shopify Ads and sponsored content).
• Demand Generation & Funnel Scale: Drive B2B lead capture nurture MQLs and maximize installation rates by directing high-intent merchant traffic straight onto our Shopify App Store listings.
• Process Engineering & Documentation: Construct formalize and document scalable marketing workflows clear operational guidelines and transparent reporting systems to ensure long-term efficiency and smooth team handovers.
• Hypothesis-Driven Testing: Execute all growth initiatives through a structured scientific framework (Hypothesis Formulation $rightarrow$ Campaign Execution $rightarrow$ Data Analysis $rightarrow$ Iterative Optimization).
• Tracking & Analytics Stack: Build audit and maintain airtight multi-touch attribution architectures across GA4 Google Tag Manager Looker Studio and connected CRM data pipelines.
• Cross-Functional Alignment: Partner closely with Product and Customer Success teams to align marketing efforts with feature releases software updates cross-selling campaigns and merchant retention initiatives.
• Leadership Trajectory: Lay the operational foundation to recruit onboard and lead a high-performing growth team as our software portfolio expands over the next 12 years.

• Proven Track Record: At least 5 years (ideally 47 years) of hands-on performance marketing experience in B2B environments holding direct accountability for qualified lead generation (MQLs) across multiple paid acquisition channels.
• Core Channel Mastery: Deep direct operational proficiency in managing optimizing and scaling Google Ads and LinkedIn Ads.
• MarTech & Data Expertise: Practical hands-on experience integrating CRM and marketing automation systems (e.g. HubSpot) alongside web analytics and reporting platforms (GA4 GTM Looker Studio).
• Systems Mindset: A deeply quantitative approach to growthyou naturally navigate decisions through core performance metrics (CPL CAC Conversion Rates ROAS) and value durable systems over isolated tactics.
• Language Requirements: Native or business-native C2 German language proficiency combined with professional English communication skills.
• Remote Autonomy: Demonstrated self-management discipline and personal accountability in a fully distributed workplace setup.
• Nice-to-Haves: Prior exposure to the Shopify merchant/app marketplace ecosystem direct experience in Shopify App Store marketing B2B SaaS background within the DACH region or initial team management experience.

• Total Operational Autonomy: Complete freedom to build our performance marketing engine from the ground up with a direct line of communication to business leadership.
• Structured Career Advancement: A clear advancement path toward Senior Marketing Lead accompanied by planned team expansion.
• Distributed Work Culture: 100% remote flexibility across Germany or any EU location trust-based working hours and 28 days of paid annual vacation.
• In-Person Team Events: Two fully funded company offsite retreats per year (23 days each) designed for strategic alignment collaboration and real-world team bonding.
• Comprehensive Benefits: Mobility allowances (JobRad leasing and JobTicket) company pension plan (BAV) capital-forming benefits (VWL) Urban Sports Club membership and access to a dedicated mental health support platform.

*EU Remote Compensation Policy: The target OTE stated above (80000) reflects compensation standards for candidates based in Germany. For candidates residing in other EU countries outside of Germany compensation structures will be calibrated against local market rates via an Employer of Record (EOR) provider.