German Speaking Head of Sales & Marketing

Job Title: Head of Sales & Marketing (m/f/d)
Location: Berlin Germany (Hybrid up to 2 days remote/week)
Department: Sales & Marketing
Reports To: Managing Director / CEO
Target Salary: 80000 gross/year (plus bonus scheme to be defined)

About the Opportunity

A well-established German payroll and B2B services provider headquartered in Berlin is looking for an operational growth-minded Head of Sales & Marketing (m/f/d). Combining over three decades of service expertise with modern digital software solutions the company supports mid-sized businesses with specialized payroll accounting and administrative technology.
In this dual-focused role you will lead a dedicated 5-person team blending hands-on operational leadership with strategic planning to accelerate lead generation scale sales operations and modernize digital marketing workflows.

Key Responsibilities

• Team Leadership & Development: Provide active hands-on disciplinary and functional management for a 5-member Sales & Marketing team fostering a collaborative and goal-driven environment.
  
• Go-to-Market Strategy: Develop and execute an integrated sales and digital marketing strategy targeting mid-sized businesses for payroll services and proprietary software tools.
  
• Operational Sales & Campaign Management: Oversee day-to-day sales operations drive performance across acquisition channels and execute multi-channel marketing initiatives (SEO/SEA CRM campaigns).
  
• Process Optimization & CRM Rollout: Evaluate implement and optimize CRM and sales automation platforms to modernize lead pipeline management and internal workflows.
  
• Budget & Data Ownership: Manage the combined sales and marketing budget. Analyze market trends competitor insights and conversion KPIs to refine product positioning and pricing.
  
• Strategic Partnerships: Represent the company at industry events build relationships with key B2B partners and coordinate cross-functionally with internal payroll and software teams.
  

Required Qualifications & Experience

• Professional Experience: Minimum 3 years of progressive experience in B2B sales and marketing including hands-on team leadership.
  
• Sector Background: Background in the German service sectorideally within payroll HR services finance or B2B software/SaaS solutions.
  
• Digital & Technical Mastery: Practical proficiency with CRM systems pipeline management and digital marketing tools (SEO/SEA analytics frameworks).
  
• Leadership Style: Pragmatic close-to-the-work leadership approachable to coach team members while actively executing operational campaigns and client interactions.
  
• Education: University degree in Business Administration Marketing Sales or an equivalent professional qualification.
  
• Language Skills: Professional proficiency in German (minimum C1) and fluent English (written and spoken).
  
• Location: Based in or near Berlin with the ability to maintain a regular onsite presence at the Berlin headquarters.
  

Candidate Profile

• Data-Driven & Analytical: Comfortably uses data to evaluate campaign ROI conversion rates and sales pipeline health.
  
• Entrepreneurial Mindset: Highly proactive with a strong hands-on mentality taking full ownership of initiatives from concept to execution.
  
• Communicative Networker: Excellent interpersonal skills with the ability to build rapport across team members clients and external stakeholders.
  

What We Offer

• Flexible Hybrid Model: Up to 2 work-from-home days per week combined with bright modern office space in Berlin.
  
• Net-Salary Optimization: Choice of tailored benefits including mobility allowances food subsidies and corporate mobility programs.
  
• Health & Well-being: Internal yoga classes free drinks/fresh fruit and comprehensive work-life balance initiatives.
  
• Culture & Team Spirit: Flat hierarchies direct decision-making regular team events and a positive supportive team environment.
  
• Professional Growth: Dedicated budget for internal/external training seminars and leadership coaching.
  
• Equipment: High-quality technical setup for both office and home workspace.