General Manager DACH
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Job Summary
Allow us to introduce ourselves
Hello there! Were Appinio a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based we help companies understand how consumers think and make smarter decisions.
We started out in Hamburg back in 2014 but were now humbled to call the world our playground with over 260 employees spread across 13 countries (were remote-first) 2600 international clients delivering research from 190 markets globally.
Want to be a part of the Appinio movement
Here at Appinio we value transparency in our recruitment process and weve created a blog to share what to expect during each step of our journey together:here
Your mission as a General Manager
DACH is Appinios flagship market and primary revenue driver. Instead of building from zero you will step into an established high-performing organization to drive its next phase of scale and operational maturity.
Your mission is to establish single-point leadership across the region. You will own the DACH strategy and P&L represent Appinio as our primary brand ambassador on industry stages lead complex enterprise negotiations and optimize our cross-functional GTM teams and further accelerate growth.
What youll be doing
- Own GTM Strategy & Decision-Making: Serve as the final authority on DACH market strategy priorities and resource allocation focus on creating internal alignment resource planning and establishing a clear operating rhythm across teams.
- Hold End-to-End P&L Accountability: Take a holistic view across Marketing Sales Customer Success (CS) to identify where to optimize invest or restructure to maximize regional growth and operating margin.
- Lead Complex Enterprise Deals: Personally lead or co-lead high-stakes commercial negotiations and enterprise client pitches leveraging deep Quantitative Market Research expertise to establish instant authority.
- Act as Appinios Brand Ambassador: Publicly represent Appinio across the DACH regionowning stage presentations keynotes media opportunities and executive network-building to become the primary face of the brand in-market.
- Drive Cross-Functional Alignment: Directly lead DACH Marketing Sales and CS leads while building a tight influential strategic partnership with the Research Consulting group to ensure seamless alignment between strategy and research delivery.
You will thrive in this role if
- You bring proven operational discipline in scale: You have a strong track record scaling or optimizing an established multi-functional organization in a mature market context (ideally DACH) demonstrating structural thinking and governance over 0-to-1 founder mode hustle.
- You possess deep Quantitative Market Research authority: You hold credible domain expertise in Quant MR (agency vendor or tech platform side) and can step into high-stakes technical or methodological discussions with senior client insights leads without ramp-up.
- You have hands-on P&L management experience: You have successfully owned and optimized a regional or global P&L in a mature business environment making cross-functional resource tradeoffs to drive overall market performance.
- You are a confident high-profile public spokesperson: You are charismatic and experienced on stage comfortable in front of press and industry bodies and hold (or can rapidly build) strong executive credibility within DACH insights and marketing circles.
- You excel at leading through influence: You have demonstrated political skill and stakeholder diplomacy allowing you to align and lead cross-functional teams that may not directly report to you.
- You bring a strong GTM focus and operational savvy: You possess KPI-driven leadership for GTM teams paired with AI savvy regarding automation across GTM functions.
- You are fluent in German and English: You possess native or bilingual fluency in German alongside professional fluency in English.
Whats in it for you
- Flexibility Policy - Average is 30 days taken however we do not have a hard cap of number of vacation days as we know life happens
- Temporary work from abroad - If youre based in the EU you can work outside your country of residence for up to 180 days per year
- All the hardware you need andyour own MacBook
- If you are located in Hamburg or Berlin youll get aDeutschland ticket or access to a mobility budget with theNAVIT app to get you to and from the office space
- Subsidised Urban Sports Club or ClassPass membership based on location
- In case youre located in one of the cities where most of our fellow Appinioneers are (Hamburg Berlin Munich London Madrid Barcelona or New York) you can get access to ourCo-working spaces
Additional role details
- This is afully remote position open to candidates based in Germany ideally in Hamburg
- This role will report directly to our Chief Revenue Office
Our interview process
- Screening Call
- Interview with our CEO
- Interview with our COO
- Case study Interview
- Stakeholder Interview
- Executive Interview with our CPRO
- Reference Check
Kind reminder:Please ensure that your application is submitted in English.
This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position we encourage you to apply. Were eager to hear from individuals who share our enthusiasm.
Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race colour religion sex sexual orientation gender identity national origin veteran or disability status.
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Director
About Company
AI powered market research: Appinio collects thousands of answers globally from representative consumer groups to validate decisions and ideas in minutes.
