Founding Marketer (mfx)

xHeron is building the Service-as-Software company for short-term rental operators. We own the outcome the responsibility and the industry standards. Traditionally operators had two options: build and manage an internal 24/7 operation or hand over the business to a full-service property manager. We take on the operating scope directly serving the most critical part of any hospitality business at scale: Guest Operations.

We bootstrapped to high six figures ARR in 18 months across 500 units and have just closed our Pre-Seed. Were setting out to define the new standard for how short-term rental operators run their business.

The Role

Youll be xHerons first content and brand hire working directly with both Founders. Your mission: be the creative genius behind xHeron and build the scalable content engine.

This isnt a role where you inherit a content calendar. Youll come up with your own creative schedule shoot and edit your own creatives publish and iterate fast on what actually works mixing founder-led content with content thats entirely your own. Youll be critical to xHerons brand and market presence.

Theres no ceiling on this. Prove the motion and you decide whats next: Head of Content Head of Brand Head of Growth. Where you are in 12 months is up to you.

What Youll Own

• Creative direction & production: Own the full creative process across formats (video written social) from concept through production and posting across founder-led and original content.
• Content engine & systems: Build your own publishing cadence tools and workflow one thats scalable enough to run beyond DACH.
• Performance & iteration: Track whats actually landing kill what doesnt work and double down on what does.

What Makes You a Great Fit

• Youre entrepreneurial: you operate like a founder figuring things out and creating your own path.
• You have real creative range: you can write a hook that stops the scroll shoot and edit a video and design a graphic without waiting on someone else to do it for you.
• Youve grown an audience or a brands organic presence before yours a founders or a companys and can show the receipts.
• You have taste and humour: you know whats boring whats good and what will actually travel.
• Youre a native German speaker.

You May Not Be a Great Fit If

• You want a content calendar and strategy handed to you rather than building them.
• You only want the strategic parts and skip the actual writing and editing.
• Youve never grown an audience or a content channel from scratch.
• Youre not interested in transitioning into a leadership role.
• Youre looking for a defined 9-to-5.

Why Join xHeron

• Real ownership: youre not running someone elses process youre building the content engine.
• Direct founder access: youll work shoulder-to-shoulder with both Founders with visibility into the entire business.
• We invest in our own: wed rather promote you into that leadership role than hire someone more senior over you later.
• Upside: VSOP alongside salary; youre building this with us.

Our Process

• Intro call (30 min): a conversation with Cedric about your background what youve created and why this role.
• Take-home case study: a short creative brief that mirrors the kind of work youd actually be making here.
• Case study interview (1 hour): you walk us through your thinking not just the final output.
• Culture fit (30 min): meet both Founders and make sure its a fit both ways.