Founding GTM (mfx)

xHeron is building the Service-as-Software company for short-term rental operators. We own the outcome the responsibility and the industry standards. Traditionally operators had two options: build and manage an internal 24/7 operation or hand over the business to a full-service property manager. We take on the operating scope directly serving the most critical part of any hospitality business at scale: Guest Operations.

We bootstrapped to high six figures ARR in 18 months across 500 units and have just closed our Pre-Seed. Were setting out to define the new standard for how short-term rental operators run their business.

The Role

Youll be xHerons first commercial hire working directly with Cedric (CEO). Your mission: own and scale outbound sales into our core ICP end-to-end from first touch to signed contract and turn what works into the GTM engine.

This isnt a role where you inherit a polished motion but youre not starting from zero either. We know our ICP and have already closed customers ourselves. Whats missing is a scalable system to identify contact and sell to them and thats exactly what youll build with the CEO: lead generation qualification and closing end-to-end. Youll be critical to xHerons growth.

Theres no ceiling on this. Prove the motion and you decide whats next: Head of Growth Head of Expansion Head of Customer Success. Where you are in 12 months is up to you.

What Youll Own

• Outbound & full-cycle ownership: Build and manage outbound campaigns end-to-end from list building through messaging and iteration.
• Automated account & prospect research: Build an automated scoring system that uses signals and AI to prioritize accounts and prospects powering personalized individualized outreach at scale.
• Creative lead generation: Find and build creative ways to scrape score and validate leads combining automated data pipelines with unconventional sources and channels.
• GTM systems ownership: Own the GTM tools systems and data.
• Performance & iteration: Track performance kill what doesnt work and scale what does.

What Makes You a Great Fit

• You have 2 years of experience in a high-agency environment: early-stage startup sales or similar.
• Youre entrepreneurial: you operate like a founder figuring things out and creating your own path.
• Youre a hunter: you know how to build a pipeline without warm inbound.
• You can sell: you build trust with buyers run a full cycle and close from first touch to signature.
• Comfortable owning CRM hygiene and turning activity into reporting.
• Youre a native German speaker.

You May Not Be a Great Fit If

• You want a pipeline handed to you rather than generating your own.
• You need detailed instructions and shy away from taking responsibility.
• You only want the strategic parts and skip the prospecting and the unglamorous grunt work.
• Youve never carried a quota or closed deals end-to-end.
• Youre not interested in transitioning into a leadership role.
• Youre looking for a defined 9-to-5.

Why Join xHeron

• Real ownership: youre not running someone elses process youre building the GTM engine.
• Direct founder access: youll work shoulder-to-shoulder with the CEO with visibility into the entire business.
• We invest in our own: wed rather promote you into that leadership role than hire someone more senior over you later.
• Upside: VSOP alongside salary; youre building this with us.

Our Process

• Intro call (30 min): a conversation with Cedric about your background what youve closed and why this role.
• Take-home case study: a short exercise that mirrors the kind of GTM problem youd actually be solving here.
• Case study interview (1 hour): you walk us through your thinking not just the final numbers.
• Culture fit (30 min): meet both Founders and make sure its a fit both ways.