Director of B2B Marketing, Retail Media Vendor
Job Summary
We are on the lookout for a Global Director of B2B Marketing to join us on our journey to always deliver amazing experiences.
Join the team driving brand growth and customer engagement across our markets. As part of our Marketing Team youll help shape strategies that build customer loyalty and optimize the effectiveness of our marketing investments. With each campaign and initiative youll play a key role in creating connections with millions of customers positioning Delivery Hero as a leader in the market.
In this role you would elevate our retail media network into a globally recognized advertising this executive marketing role you will build and execute the overarching B2B brand demand generation product marketing and trade narrative across all regions. You will position Delivery Hero Retail Media as an essential platform for CPG brands media agencies and local merchants translating complex first-party data capabilities into compelling commercial narratives that drive enterprise ad revenue.
Key Responsibilities
- Global B2B Strategy & Positioning: Define and own the global brand identity narrative and go-to-market positioning for Delivery Heros advertising business across our multi-brand portfolio (Glovo Talabat foodpanda PedidosYa).
Demand Generation & Pipeline Growth: Design integrated multi-channel marketing campaigns (digital account-based marketing email content) to generate qualified leads and drive inbound ad spend from enterprise CPGs and agency trading desks.
Trade Marketing & Event Strategy: Architect our presence at flagship global industry events (e.g. Cannes Lions DMEXCO Shoptalk) and run high-touch executive roundtables and agency roadshows in key media hubs like London.
Sales Enablement & Collateral: Partner with global and regional ad sales teams to create best-in-class commercial collateral pitch decks case studies trade PR and research whitepapers showcasing closed-loop ROI and retail attribution.
Product Marketing Alignment: Collaborate with Product Marketing team to form a cohesive marketing strategy.
Team Leadership & Matrix Alignment: Lead a centralized B2B marketing team while providing strategic direction and marketing toolkits to regional ad teams in MENA APAC LATAM and Europe.
Qualifications :
- Experience: 10 years of B2B marketing leadership in AdTech digital media e-commerce or retail media networks.
Track Record: Proven success scaling an ad network or B2B brand globally creating demand generation funnels and managing significant event and campaign budgets.
Storytelling & PR: Exceptional talent for converting complex AdTech concepts and first-party consumer data into memorable high-impact commercial narratives and trade PR campaigns.
Strategic Leadership: Deep experience managing cross-functional teams in a global multi-brand matrix organization.
Communication: Masterful executive presentation and written communication skills in English.
Additional Information :
Ensuring you and all our Heroes are looked after happy and healthy is always on the menu. Because if youre in good shape then were in good shape.
Make the most of our hybrid working model and join the team for face-to-face connection and collaboration in our beautiful Berlin campus 2 days a week
We offer 27 days holiday with an extra day on 2nd and 3rd year of service
We will support you in developing yourself and your career growth opportunities: 1.000 Educational Budget Language Courses Parental Support and access to the Udemy Business platform to explore a variety of online courses.
Get moving and release those wonderful mind-boosting endorphins: Health Checkups Meditation & Gym.
Cash. Dough. Cheddar. Whatever you call it well help you with it: Employee Share Purchase Plan Sabbatical Bank Public Transportation Ticket Discount Life & Accident Insurance Corporate Pension Plan
The power of getting together over some food is unrivaled. Here are a few ways to help you do that. All the yum: Digital Meal Vouchers and Food Vouchers.
Wondering what relocating to Berlin is like In this article weve put together 10 things you should know about moving to Berlin and how Delivery Hero can support you. You can also visit our relocation hub and check out more information about moving to Berlin.
Ready to prepare for your interview Check out the list of the 5 most common interview questions and answers created in collaboration with our recruiters.
We believe diversity and inclusion are key to creating not only an exciting product but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities religious beliefs color national origin gender identities or expressions sexual orientations age marital or disability statuses or any other aspect that makes you you.
We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experiencejust let us know with an email to our Inclusion Officer at
Severely disabled applicants with equal qualifications will be given preferential consideration.
Youre welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.
Remote Work :
No
Employment Type :
Full-time
About Company
As the worlds leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europes largest tech platforms, we enable ambitious talent to del ... View more