Digital Marketing Manager (mfd) Design Hotels
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Job Summary
In a Nutshell:
We are seeking a motivated and commercially minded Digital Marketing Manager to join our team. This role combines digital marketing strategy client consultation campaign management performance analysis and service delivery with a focus on driving results and commercial growth.
You will support the commercial development and delivery of Digital Marketing services to member hotels working closely with the Account Management team and internal stakeholders. As a trusted digital marketing consultant you will provide strategic advice across advertising email marketing promotional campaigns and other digital channels tailored to each clients needs and objectives.
The role combines strategic planning client-facing consultation multichannel campaign execution and performance optimization with opportunities to contribute to new digital services and innovation initiatives. You will also oversee the B2C newsletter calendar and supervise and support the Digital Marketing Intern while contributing to the departments commercial performance and wider business objectives.
Tasks & Responsibilities:
Execute the sale and delivery of digital marketing services to member hotels in collaboration with the Account Management team. Initially supporting the process with the opportunity to progressively increase ownership based on performance.
Act as a confident and credible speaker with external stakeholders providing well-founded hospitality marketing advice tailored to each clients needs objectives and business context.
Provide informed consultation across digital marketing disciplines including advertising email marketing and promotional campaigns advising on relevant KPIs performance expectations and opportunities for optimization.
Oversee the delivery of digital marketing services in collaboration with the Digital Marketing Intern and work with the Senior Manager Digital Marketing & Analytics to develop and introduce innovative services year on year.
Contribute to the departments commercial performance service revenue and wider business objectives.
Coordinate the planning creation production and execution of multichannel digital campaigns across social media acquisition channels and email marketing.
Monitor analyze and optimize campaign performance proactively identifying insights opportunities and innovative approaches to improve results efficiency and processes.
Oversee campaign and service performance reporting ensuring timely and accurate delivery of relevant KPIs and translating results into clear insights actionable recommendations and optimization opportunities for member hotels.
Contribute strategic input to new digital projects initiatives and innovation across and the wider business.
Collaborate cross-departmentally on larger brand activations and initiatives led by other teams ensuring digital marketing activities channels and customer communications are aligned with the overall objectives and brand strategy.
Support the development and implementation of the CRM communication strategy in collaboration with the Senior Manager Digital Marketing & Analytics and CRM Specialist contributing to customer engagement retention and commercial objectives.
Own and manage the B2C newsletter calendar ensuring effective planning cross-team coordination relevant content and timely campaign execution.
Leadership:
Supervise and support the Digital Marketing Intern including onboarding day-to-day guidance regular feedback performance support and professional development.
Contribute to the recruitment and selection process for Digital Marketing Interns in collaboration with the Senior Manager Digital Marketing & Analytics.
Qualifications & Skills:
35 years of experience in digital marketing or a related role ideally within the hospitality or travel industry.
Strong analytical skills with hands-on experience using GA4 and other reporting and analytics tools to assess customer behavior campaign performance and business impact.
Strong understanding of the digital landscape and hospitality industry with familiarity across CMS platforms websites digital customer journeys and key digital marketing channels.
Strong project and stakeholder management skills with experience coordinating cross-functional teams and overseeing the delivery of strategic digital initiatives.
Confident client-facing communication and presentation skills with the ability to translate marketing data and expertise into clear commercially relevant advice.
Excellent written and spoken English with strong collaboration communication and teamwork skills.
About Design Hotels
Design Hotels GmbH () is a full-service hospitality consultancy offering customized services to its member hotels. Under the brand Design Hotels the company represents and markets a curated selection of currently more than 300 luxury hotels in over 60 countries. These member hotels are independently owned but united by a commitment to individuality progressive design and cultural authenticity. Design Hotels embodies the most advanced ideas in the hospitality industry and offers discerning travelers new opportunities and inspiration for both a more conscious travel and lifestyle.
The company has its headquarters in Berlin and branches in Los Angeles New York London and Singapore. Since March 2021 Design Hotels GmbH is part of the Marriott International portfolio.
Design Hotels is an equal opportunity employer we celebrate diversity and practice inclusivity. Hiring decisions are based on merit qualifications and our business needs only.
Please send your application without a picture.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Manager
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
