Digital Growth Specialist

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016 we combine a pragmatic business mindset with cuttingedge technology to deliver scalable efficient payment savings and lending solutions.

To strengthen our team we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts while developing managing and optimizing communication strategies and campaigns across multiple European markets.

Your Responsibilities

• Own and optimize digital marketing and customer acquisition activities across multiple performance channels

• Plan execute and continuously optimize data-driven campaigns with a focus on growth conversion and user activation

• Analyze key funnel performance and customer behavior metrics to identify optimization opportunities

• Drive conversion rate optimization across the customer journey including landing pages CRO initiatives and A/B testing

• Support the implementation and continuous development of tracking analytics and marketing setups using tools such as GA4 and GTM

• Coordinate and execute digital marketing initiatives across multiple European markets

• Develop and optimize campaign assets messaging and digital content to improve marketing performance

• Contribute to the ongoing development of digital platforms and content structures to enhance user experience

• Collaborate closely with international teams to deliver strategic growth and digital initiatives

• Identify new growth opportunities technologies and digital marketing trends to continuously evolve the marketing strategy

• Bachelors or equivalent degree ideally in Marketing Communications Digital Media Digital Business or Business Administration

• Approximately 3 years of experience in Digital Marketing Performance Marketing or Customer Journey / CRM / Lifecycle Marketing with a strong focus on optimizing conversion-driven customer journeys

• Experience with platforms such as Google Ads Meta Ads or analytics tools is a strong advantage

• Familiarity with GA4 GTM SEO CRO or design tools is desirable

• Strong structured working style with full ownership mindset able to drive projects independently from idea to execution

• Strong experience working with data KPIs and performance analytics with the ability to translate insights into actionable improvements

• Excellent German language skills (written and spoken) are required as creating and optimizing customer-facing communication in German is a core part of the role

• Very good English skills are also required

What we offer

• A dynamic and supportive work environment where you can learn from experienced colleagues.

• Hands-on experience through challenging projects in a fast-paced modern organization.

• Strong learning and development opportunities to help you grow professionally.

• Exposure to banking and legal topics in an international environment.

• Career growth opportunities in a fast-growing bank.

• Competitive salary and benefits