Digital Content Manager (mfd)

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

We are seeking a Digital Content Manager to join our German team. The successful candidate will take ownership of digital content across our DACH websites Shark and Ninja supporting day-to-day merchandising and content updates. You will ensure all site content is accurate engaging and aligned with both business objectives and trading goals while driving continuous improvements to the customer journey through targeted UX enhancements.

This role requires a data-driven mindset using insights from platforms such as ContentSquare to guide decision-making with SEO best practice embedded into all activity. You will collaborate closely with German and global teams to ensure our websites are optimised compliant and delivering outstanding consumer experiences.

What will you do:

• Develop and maintain a digital content strategy using a data-led approach aligned with business and trading priorities.

• Manage content across Salesforce Commerce Cloud ensuring accuracy consistency and accessibility.

• Deliver a clear digital content calendar and provide regular updates to wider teams.

• Conduct regular content audits proofreading and editing to maintain accuracy clarity and compliance with accessibility standards.

• Lead the creation upload and merchandising of content to support product launches and trading campaigns.

• Ensure websites are enhanced with current and custom-built functionality working with HTML and localising global content.

• Identify scope and thoroughly test new developments prior to release.

• Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys.

• Use tools such as QR codes waiting room/online queuing and merchandising enhancements to improve engagement measuring effectiveness with ContentSquare.

• Oversee day-to-day site maintenance including legislation updates campaign rollouts and enablement activities.

• Collaborating cross-functionally and with the broader DTC team including CRM Affiliates and Paid Marketing to improve on-site consumer journeys.

• Use ContentSquare Salesforce analytics and GA4 as reporting tools to monitor content and site performance.

• Oversee and manage product data flow across systems (e.g. Salsify Cloudinary PARF Salesforce) with a strong understanding of integrations and platforms.

• Provide actionable insights and recommendations to increase engagement improve conversion and optimise the consumer journey.

• Work closely with trading teams to meet commercial goals ensuring clear communication during peak trading periods.

• Partner with marketing product development and UX teams to align and optimise content across platforms.

• Share best practice guides and quality control processes across regions to ensure consistency and minimise risk particularly during and after platform migrations.

What will you have:

• Fluent in German and English
• Proven experience managing digital content within CMS platforms
• Highly organised with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication stakeholder management proofreading and attention to detail.

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