Data Analytics Manager Marketing & Media (all genders)
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
As a Data Analytics Manager (all genders) you are responsible on a local level for gathering analysing interpreting and transforming data into actionable insights that drive data-driven smarter marketing media and digital decisions across all cosmetic brands. You will work closely with marketing media digital and regional analytics teams to understand consumer behavior evaluate campaign effectiveness and continuously optimize performance. You will also be setting the AI transformation agenda for our marketing team and define & lead pilot programs.
Key Responsibilities:
- Ensure accurate data collection and tracking across marketing media and digital platform
- Integrate data from multiple sources to provide a holistic view of campaign and brand performance
- Analyze marketing media and digital performance using local and regional data sets
- Translate complex data into clear insights and actionable recommendations
- Prepare regular and ad-hoc insightful performance reports (e.g. campaign ROI conversion audience insights)
- Support media and marketing teams with insights for priorities planning briefings activation and optimization
- Drive campaign optimization together with media and digital managers
- Create and support the use of standardized reporting tools and dashboards that align with business objectives
- Define and contribute or lead AI and advanced analytics use cases in marketing to increase speed and efficiency
- Monitor market trends competitors and new data analytics and AI tools in the market
- Plan and execute local shopper or media research in line with global guidelines and standards.
- Define local data roadmap in collaboration with the regional team to anticipate future needs and ensure accurate reporting of market and campaign performance
Stakeholder & Interface Management:
- Close collaboration with local Marketing Media Digital and Communication teams as well as the local Sales Data & Analytics team
- Key interface to regional Data & Analytics teams
- Collaboration with external partners (e.g. Nielsen GFK advertising platforms such as google or meta and other data providers) and media & digital agency
- Primary contact for local Marketing Director and General Manager for questions related to marketing communication media & digital insights
- Degree in Business Economics Data Analytics or a related field
- Several years of experience in data & analytics marketing analytics or media analytics
- Strong understanding of media digital and marketing performance metrics
- Experience with data sources and tools (e.g. media & digital data social data market research)
- Strong Analytical mindset with the ability to translate data into business-relevant insights
- Strong communication and stakeholder management skills with the ability to present findings in an engaging strategic format.
- Structured proactive and solution-oriented working style
- Fluent in English; German is an advantage
f you have any questions please check our application FAQs first. If your question is not answered there feel free to contact our Talent Acquisition Expert Anna Ninavia
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
