D2C Funnel Strategist

Are you a German-speaking performance marketer funnel strategist or advertorial specialist who loves turning data into growth

Were looking for a D2C Funnel Strategist to join a fast-growing fully remote digital marketing team specialising in Google Ads and e-commerce performance marketing.

This is a great opportunity for someone who wants real ownership over funnel strategy testing conversion optimisation and D2C growth rather than simply executing predefined campaigns.

Develop and test multiple advertorial concepts and angles for Google Ads traffic
Build hypothesis-driven A/B testing roadmaps and define clear learning objectives
Analyse CTR CVR ROAS and funnel performance to identify opportunities
Map customer journeys and identify drop-off points and conversion opportunities
Lead structured brainstorming sessions with creative and copy teams
Present insights test results and recommendations to clients
Work closely with media buyers to align traffic acquisition and funnel strategy
Continuously improve landing pages advertorials and customer journeys

13 years of hands-on experience in D2C e-commerce performance marketing affiliate marketing or funnel strategy
Proven experience creating and testing advertorials for paid traffic
Strong understanding of Google Ads search intent and funnel behaviour
Data-driven approach to A/B testing and optimisation
Ability to use CTR CVR ROAS and other performance metrics to guide decisions
Native-level German copywriting skills
Comfortable using AI tools as part of your workflow while applying strong human judgement
Strategic curious and proactive mindset
Strong communication skills and the ability to work independently in a remote environment

Experience with Voice of Customer research
Background in Health Beauty or Supplements
Knowledge of consumer psychology or behavioural science
Experience with CRO and conversion-focused copywriting

100% remote work from anywhere
Two company-funded workcations every year in premium locations
annual salary with a target around 50000
High level of ownership and autonomy
Opportunity to directly influence D2C revenue and growth
Young ambitious and collaborative international team
Continuous learning skill sessions and freedom to experiment
No micromanagement and a clear path toward a more senior strategic role
25 days of annual vacation

Online application & initial skill check
Take-home advertorial / funnel strategy assignment
In-depth interview & culture fit discussion

If you have strong D2C Google Ads funnel testing experience and want to take ownership of high-impact growth projects wed love to hear from you.

Apply now or send me a message if youd like to learn more.

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