CRM Marketing Specialist

Hey there!
Were Fever the worlds leading tech platform for culture and live entertainment.

Our mission To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach were revolutionizing the way people engage with live entertainment.

Every month our platform inspires over 300 million people in 55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology helping them scale innovate and enhance their events to reach new audiences.

Our results Weve teamed up with major industry leaders like Netflix F.C. Barcelona and Primavera Sound presented international award-winning experiences and are backed by several leading global investors! Impressive right

To achieve our mission we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience

Now lets discuss this role and what you will do to help achieve Fevers mission.

The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle we create personalized experiences that keep users engaged and coming back.

We craft targeted communications special offers and data-driven insights to strengthen loyalty and improve every interaction.

Join us and help turn first-time users into lifelong fans.

• Support the development and execution of Fevers CRM strategy across multiple channels with a particular focus on email push notifications and in-app messaging.
• Manage the activation of customer data to deliver personalized relevant and engaging communications throughout the customer lifecycle.
• Continuously optimize multi-channel communication plans and retention strategies to improve engagement customer experience and revenue generation.
• Work closely with the CRM Manager to define customer lifecycle stages communication frameworks and contact strategies across all touchpoints.
• Help identify and develop key customer segments to improve targeting personalization and overall CRM effectiveness.
• Build execute and optimize automated CRM journeys and lifecycle campaigns.
• Conduct A/B tests and implement learnings to improve campaign performance and customer engagement.
• Analyze customer behavior transactional demographic and lifestyle data to generate actionable insights and marketing recommendations.
• Own weekly and monthly CRM reporting performance analysis and ad hoc deep dives.
• Monitor campaign success metrics ensuring all activities are measurable insight-driven and aligned with business objectives.
• Collaborate with Marketing Product Data and other cross-functional teams to ensure a seamless customer experience across channels.
• Stay up to date with CRM best practices emerging technologies and industry trends to continuously improve performance and processes.

This position will be hybrid and based in Madrid.

• 23 years of experience in CRM Digital Marketing Lifecycle Marketing or a related field.
• Experience working in mobile and web environments.
• Hands-on experience with Salesforce Marketing Cloud.
• Experience using ESP platforms such as Mailchimp SendGrid or similar tools.
• Proficiency in HTML.
• Strong copywriting skills and ability to adapt messaging to different audiences and channels.
• Experience developing and optimizing CRM flows that drive customer engagement and revenue.
• Strong understanding of customer segmentation and personalization strategies.
• Analytical and data-driven mindset with the ability to translate data into actionable insights.
• Experience with A/B testing methodologies and dynamic content/templates.
• Highly organized proactive and detail-oriented.
• Able to prioritize effectively and manage multiple projects in a fast-paced environment.
• Strong communication and collaboration skills.
• Fluent in English and German.

• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• Work in a location in the heart of Madrid with possible travel across our markets
• Home office friendly and flexible schedule
• Responsibility from day one and professional and personal growth
• Great work environment with a young international team of talented people to work with!
• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
• English and Spanish Lessons
• Gympass Membership
• We have free food drink and fruit at the office!
• Possibility to receive in advance part of your salary by Payflow

#LI-Hybrid