CRM Lead(mwd)

At FORMEL SKIN part of the VOY family were redefining how people access healthcare. Together were building one of Europes leading digital health platforms helping millions of people improve their health through personalised treatments across dermatology weight management and preventative care.

Backed by some of Europes leading health and consumer investors FORMEL SKIN and VOY combine medical expertise technology and customer-centric innovation to make evidence-based healthcare more accessible convenient and effective. To date we have supported millions of customers and patients through personalised treatment journeys and continue to expand our impact across new health categories.

Our ambitious team brings together experts from healthcare consumer technology product growth and operations. Based in Berlin and operating internationally were building the future of digital healthcareand were looking for exceptional people to join us on this journey.

As the CRM Lead(m/w/d) you will own the CRM vision strategy and execution across FORMEL SKIN and VOYs health brands. You will lead the development of world-class customer lifecycle programs that drive acquisition engagement retention reactivation and customer lifetime value across multiple healthcare verticals. This role combines strategic leadership with operational excellence and is ideal for an experienced CRM leader who thrives in high-growth data-driven environments.

• CRM Strategy & Vision: Define and execute a best-in-class CRM and lifecycle marketing strategy across dermatology weight management and future healthcare categories. Establish clear goals KPIs and roadmaps that support company growth objectives.
• Retention & Customer Lifetime Value: Own key CRM metrics including activation retention reactivation engagement and customer lifetime value. Continuously identify opportunities to improve customer experiences and long-term business performance.
• Team Functional Leadership & Development: Build mentor and scale a high-performing CRM team. Foster a culture of ownership experimentation and continuous improvement while ensuring operational excellence.
• Personalisation & Lifecycle Innovation: Develop sophisticated segmentation automation and personalization strategies that deliver relevant customer experiences across multiple brands products and customer journeys.
• Data & Experimentation Excellence: Establish a rigorous testing culture across CRM channels. Leverage customer insights analytics and experimentation frameworks to continuously optimise performance and uncover growth opportunities.
• Cross-Functional & Cross-Brand Collaboration: Partner closely with Growth Product Medical Brand Data and Technology teams to launch strategic initiatives support new product launches and identify opportunities for cross-brand engagement and expansion.

• 5 years of CRM lifecycle marketing retention or growth experience with several years leading high-performing teams in fast-growing digital businesses.
• Proven track record of scaling CRM functions and driving measurable impact on retention engagement customer lifetime value and revenue growth.
• Deep expertise in CRM and marketing automation platforms such as Braze Iterable Salesforce Marketing Cloud Klaviyo or similar tools.
• Strong analytical and commercial mindset with experience leveraging tools such as Tableau Looker GA4 SQL or similar platforms to drive decision-making.
• Exceptional stakeholder management skills with experience influencing senior leadership and collaborating effectively across Product Marketing Data Medical and Technology teams.
• Fluent German and English combined with a hands-on entrepreneurial approach and a passion for building outstanding customer experiences.

Nice to Have

• Experience managing CRM across multiple brands markets or product categories.
• Familiarity with subscription businesses healthtech consumer healthcare or regulated industries.
• Strong understanding of CRM deliverability consent management GDPR compliance and customer data infrastructure.

• Shape the future of digital healthcare: Youll play a pivotal role in defining how millions of customers engage with personalised healthcare. Your work will directly influence customer outcomes retention and long-term growth across one of Europes most exciting digital health platforms.
• Benefits to perfectly fit you: Every candidate is unique and were dedicated to supporting your specific needs and aspirations. To support this we offer a diverse benefits package including 28 days vacation a NAVIT or Urban Sports Club membership employee discounts on our products a professional development budget flexible working hours and a remote work allowance.
• Building a great team together: At FORMEL SKIN and VOY we believe that building exceptional teams and fostering strong relationships are fundamental to our success. Youll join a collaborative ambitious and mission-driven environment with regular company events team budgets and employee referral bonuses.