Creator Program Manager DACH

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

About the role

SharkNinjais looking for a Manager CreatorProgramsto own the strategy and infrastructure behind our mid-tier and micro creator ecosystem. This is not an influencer campaign role it is a program leadership role focused on designing scalable systemsbuildingand leading a high-volume creator roster and turning UGC into a repeatable high-performing content engine across our brand portfolio.

You will sit at the intersection of social influencer and creator commerce setting the direction and operational standards for a program that runs andevolves atglobal scale.

This rolelauncheswithout direct reports but is scoped at themanagerlevel team growth isanticipatedas the program matures.

Whatyoullown

• Creator roster and pipeline:Own the strategy and growth of our mid-tier and micro creator portfolio across TikTok Instagram and YouTube. Define pipeline standards including sourcing criteria vetting frameworks and onboarding protocols and ensure the roster is always-on organized by category platform and content type.

• Program operations:Lead end-to-end program operations across the full creator lifecycle briefing contracting content review approvals payment coordination and off-boarding. Establish governance frameworks and accountability structures that keep multiple programs running on track with minimal escalation.

• UGC infrastructure:Own the systems and infrastructure strategy that enables the program tooperateatscale. Define and evolve the toolset process architecture and documentation standards including creator databases brief templates onboarding flows content libraries and performance tracking frameworks that the broader organization relies on.

• Content quality and compliance:Set and own the content quality and compliance standards for the review frameworks feedback protocols and brand guardrails that ensure creator output consistently meetsSharkNinjasstandards across platforms and legal requirements.

• Performance reporting:Own program performance reporting and the optimization roadmap. Define the KPI framework (engagement content volume CTR CVR where applicable)leadregular performance reviews and translate insights into actionable recommendations that shape program direction.

• Cross-functional coordination:Lead cross-functional alignment across Influencer Creator Commerce Paid Media andSocialteams ensuring creator output is integrated into broader campaign priorities and channel strategies. Own the boosting and whitelisting workflows and serve as the programs primary point of contact across these functions.

What you bring

• 57 years in influencer marketing creator management or social operations includingdemonstratedexperience leading or building programs at scale ideally at a consumer brand or agency within the DACH (Germany Austria Switzerland) market.

• Hands-on experience with creator platforms (CreatorIQ Later/MavrckMavely or similar).

• Strong systems thinker you buildprocesswhere thereisntone and improve it where there is.

• Excellent communicator and cross-functional influencer equally effective with creators agency partners and senior internal stakeholders.

• Highly organized; comfortable managing multiple programs and deadlines simultaneously.

• Familiarity with TikTok Shop affiliate-adjacent creator models and UGC content for paid amplification is a strong plus.

• Fluent German (spoken and written) with strong professional English and deep familiarity with the DACH creator and influencer ecosystem.