Creative & Paid Social Strategist (dfm) German-speaking

What is Leapsome

Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating connecting and simplifying every HR process across the employee lifecycle from onboarding and performance management to engagement and development. Built with ease of use in mind our platform ensures high adoption by employees managers and People teams alike.

Our purpose is to make work fulfilling for everyone and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals learn and grow together and build genuine motivation & engagement.

Trusted by thousands of organizations globally Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform create exceptional employee experiences and expand into the US market.

Its an incredibly exciting time to join Leapsome and be part of reshaping the future of work!

Were looking for a Creative Strategist to own the creative engine behind our paid social growth. This role is for someone who lives and breathes creative. Youll lead the research briefing testing and iteration that drives performance on Meta LinkedIn and YouTube and youll think about every creative decision in terms of the business outcome it delivers not just what looks good. Youre a rare blend of creative and technical: you have genuine taste and you can execute. That means writing the hook briefing the edit or cutting the ad yourself when speed matters more than process. Youll partner closely with the Performance Marketing team to scale paid social into a channel thats driven by creative insight rather than just campaign setup and to help define Leapsomes creative voice as we continue scaling globally.

Creative Strategy & Positioning

• Develop the positioning messaging and creative angles that make HR and People leaders feel understood rather than marketed to.

• Find the moments frustrations goals and everyday realities that resonate with real HR practitioners.

• Translate product and platform experiences into concepts that stop the scroll and drive action.

• Stay close to the customer: watch competitor ads read comments study reviews and let those insights inform every creative decision.

• Turn performance data and testing results into sharper creative strategy by identifying whats working what isnt and what to try next.

Creative Production

• Own creative across static image video/B-roll and partnership/UGC ads. Lead concepting briefing and sign-off end to end.

• Write the copy that anchors the work: hooks scripts on-screen text static copy and end cards across video and static formats.

• Recut and remix existing ads quickly to generate high-volume creative iterations and cut/produce ads yourself when speed matters more than process.

• Run creator operations end to end: sourcing contracting and whitelisting for UGC and partnership creators.

• Build a steady pipeline of high-performing creative across categories with a clear test-and-learn cycle behind every concept.

Paid Social Strategy & Media Buying

• Independently own and operate paid social accounts day to day across Meta LinkedIn and YouTube. This includes campaign builds audience/targeting setup budget allocation bid strategy and QA.

• Make media buying and creative decisions through an ROI lens tying output to cost per conversion conversion rate and pipeline impact not just creative quality.

• Manage and forecast paid social budgets in partnership with the Performance Marketing team.

• Collaborate closely with Growth Product Marketing and Design to keep creative aligned with broader campaign strategy.

• 3 years in a performance marketing or creative strategy role with hands-on ownership of paid social creative and campaign management.

• A track record you can point to: you led a creative strategy that drove a measurable lift in conversions or sign-ups and moved cost per conversion in the right direction.

• Obsessed with the customer. You think about who youre talking to before you think about what you want to say.

• Hands-on experience editing video (Premiere CapCut DaVinci Resolve or similar).

• Experience running creator operations end-to-end (sourcing briefing contracting whitelisting) is a strong plus.

• Familiarity with AI creative tools (e.g. Midjourney Higgsfield or similar) is a strong plus.

• Comfort working with performance data (Meta/LinkedIn/YouTube Ads Manager GA4 or equivalent) to inform creative decisions not just intuition.

• Strong project management and communication skills. You can run multiple creative workflows and reviews at once without losing quality control.

• Quick to pick up new tools: AI creative platforms editing software growth analytics. Experience with creative analytics platforms (e.g. Motion) is a plus.

• Working familiarity with paid search platforms (Google Ads Microsoft Ads). Youll occasionally pitch in on paid search tasks alongside our freelance paid search support.

• Learning and development: Grow your skills with a 2000 yearly development budget and full access to the Good Habitz platform.

• Work-from-home stipend: A one-time 1000 stipend to set up your home workspace.

• Competitive pay and equity: Competitive salary plus a pre-IPO equity package so you share in the companys growth.

• Corporate benefits: Exclusive discounts and deals from our partner network.

• Vacation: 30 vacation days a year plus public holidays with the option to upgrade to 40 days at adjusted pay. After 5 years at Leapsome take a month-long paid sabbatical.

• Wellness benefits: Stay active with a fully sponsored Urban Sports Club M membership and support your mental health with an Oliva subscription that includes 1:1 therapy sessions plus company workshops on mindfulness and digital wellness.

• Hybrid and flexible work: Spend 2 days a week with the team in our Berlin office Tuesdays and Thursdays.

• Impact: Join a fast-growing HR platform trusted by more than 2000 companies worldwide: youll help shape how companies run HR and grow their people in one connected system.

• Culture: A diverse international team that values open feedback and celebrates wins big and small.

• Sponsored lunch: Lunch is on us every Tuesday and Thursday.

• Work from anywhere: Work from a different location for up to 2 months a year.

• Monthly team activities: Join Feierabend a monthly budget to get-together in Berlin hosted by employees for employees.

This role is based in Berlin and the salary range for this position is 80000 - 100000 Bonus Equity. View our full compensation framework here.

Leapsome aims to pay generously and fairly. If the listed range isnt working for your situation please tell us early in the process wed rather have that conversation than lose a great candidate over a number we may be able to address.

If your role or skillset isnt covered in our compensation framework its likely because we havent hired enough in that area yet. Well build a data-backed range before we make you an offer and well share our thinking with you as early as we can.

This note is published for transparency. It reflects our compensation philosophy as of June 2026 and describes our general global approach it is not a contract offer or entitlement to any salary increase or bonus and may change at any time. Individual compensation is always governed solely by your written employment agreement and applicable local law.

Leapsomes values

We stay true to our values in everything we do at Leapsome.

• Impact is everything We aim high focus on the outcomes that matter and say no to the rest.

• Speed is our advantage We move fast with intent simplifying automating and learning as we go.

• Owners without egos We trust owners and expect excellence in return. We take responsibility individually support each other and win as a team.

• Candid is kind We speak up early and respectfully. We assume good intent stay curious and care about each others growth.
  
  

Excited to be part of Leapsome

Just send us your CV. You wont need to input any information already mentioned on your CV later on - promise!

A cover letter isnt necessary but wed really appreciate a brief answer to these questions: Why Leapsome Why you

We look forward to getting to know you!

You can find more about what our colleagues think about working at Leapsome here Glassdoor Kununu

Dont meet every single requirement Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If youre excited about this role but your experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Help us make work fulfilling for everyone!

At Leapsome we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals build authentic relationships learn and grow together.

Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by walking our talk and building a diverse and inclusive company where people not just the business thrive.

Apply now or keep scrolling to read more about what makes Leapsome a unique workplace!