Copywriter, Global Creative [All Genders]

The role

HelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component emphasizing bold attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth.

Youll spend most of your time on mid- and lower-funnel assets across several channels (including CRM paid social organic social display flyers packaging and landing pages) with some lighter brand work mixed in to keep things interesting. You understand how to use copy to build credibility spark interest and move people to act. You sweat the details sharpen every line and know that a well-placed verb beats a stack of adjectives.

This role sits within the Global Creative team reporting to the Associate Director of International Content Strategy and working closely with stakeholders across local and global markets.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

• Respond to briefs and write impactful creative copy across multiple touchpoints in line with our brands strategies and business goals
• Propose striking edgy copy directions that will grab attention and spark brand consideration especially on social media
• Bring our brands tones of voice to life across every asset
• Align with stakeholders on the key messages benefits and proof points that need to land
• Partner with designers to build marketing assets for online and offline channels from static banners to dynamic video
• Rigorously proofread your copy
• Manage content via Google Suite Jira and other platforms so it flows smoothly to stakeholders and transcreators
• Work on-site in our Creative Studio in Moabit a minimum of three days per week (Monday-Wednesday)

What youll bring

• A full-time copywriter based in Berlin
• BS/MS from a top-tier university in Communications Marketing Creative Writing or a related field
• Minimum three years of copywriting or communications experience ideally in food or tech
• Outstanding English copywriting skills clean confident clutter-free
• Skilled at leveraging AI platforms to ideate concepts generate copy and tailor messaging to channel best practices
• Proven experience writing for paid social (Instagram Facebook TikTok) digital display (Google Ads YouTube) CRM landing pages and GEO/SEO
• Comfortable working with brand toolkits and tone of voice guides
• Able to write for multiple projects and brands simultaneously shifting tone and tactics as needed
• Solid grasp of time management and the ability to juggle a wide range of stakeholders
• Able to deliver on goals while managing scope time quality and risk
• Genuine curiosity about food and cooking
• Knowledge of German French Swedish Norwegian Danish or Dutch is a plus

What we offer

Elevate your lifestyle! Join one of Europes fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh- subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
• Plus weve got your well-being covered with mental health support transportation perks and working-parent-friendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

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