Channel Marketing Manager

About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage secure and automate their IT environments driving operational efficiency and long-term business success.

Backed by Insight Partners a leading global software investor Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000 Kaseya has built a culture centered around innovation accountability and results. We are a high-growth high-performance organization that values individuals who are driven adaptable and committed to delivering exceptional outcomes for our customers and teammates alike.

At Kaseya success comes from embracing challenges moving with urgency and continuously raising the bar.

Kaseya is looking for a driven and commercially astute Distribution Marketing Manager to own and grow its channel marketing activity across DACH and Southern Europe. This is a high-impact highly cross-functional role sitting at the intersection of partner development demand generation and MDF programme management.

You will be the primary marketing contact for our distribution partners in the regionworking hand-in-hand with Kaseyas distribution sales managers and the marketing teams within our key distributors to build scalable ROI-positive marketing programmes that bring new MSPs and resellers into the Kaseya ecosystem.

Fluency in German is an essential requirement for this position.

Key Responsibilities

MDF Programme Management

• Own the end-to-end management of the Marketing Development Fund (MDF) programme across DACH and Southern Europe

• Plan allocate and track MDF investments in close collaboration with distribution partners

• Build robust ROI measurement frameworks to evaluate return on all co-funded marketing activity

• Ensure timely claim processing compliance with programme guidelines and accurate budget reporting

• Continuously optimise fund allocation based on partner performance and pipeline contribution

Partner Recruitment & Expansion

• Drive net-new reseller and MSP recruitment through targeted campaigns run in partnership with distributors

• Develop go-to-market programmes that position Kaseya as the preferred vendor for new and emerging partners

• Support the expansion of existing partner revenue through upsell cross-sell and joint pipeline generation initiatives

• Identify white-space opportunities within the distribution network and build activation plans to address them

Distributor Collaboration

• Build deep working relationships with the marketing teams at each key distributor

• Align marketing calendars campaign plans and event strategies with distributor go-to-market motions

• Collaborate with Kaseyas regional distribution sales managers to ensure marketing and sales alignment at all partner touchpoints

• Represent Kaseya marketing in distributor-led planning sessions partner days and joint business reviews

Distribution QBRs & Business Reviews

• Lead and participate in Quarterly Business Reviews (QBRs) with distribution partners presenting marketing performance data campaign results and forward-looking plans

• Prepare detailed QBR decks with clear metrics on pipeline partner recruitment MDF utilisation and programme ROI

• Use QBR insights to refine programme strategy and identify new areas for co-investment

Reporting & Analytics

• Track and report on key channel marketing KPIs including partner-sourced pipeline MDF ROI cost-per-new-partner and campaign conversion rates

• Maintain accurate activity records and forecasts across all active programmes

Present regular updates to EMEA leadership on distributor marketing performance

The Right Person

You are commercially minded andresults driven. You understand how distributors think and you know how to make marketing spend work harder within a two-tier channel model. You are confident enough to push back when needed assertive in QBR settings and credible when talking technology with both partner sales teams and MSP engineers.

You do not need to be told what to doyou see the gaps build the plan and get on with it. You bring energy structure and a genuine passion for the channel to everything you do.

What Youll Be Part Of

• A fast-growing EMEA channel marketing team with a strong portfolio of events and partner programmes

• A company with deep roots in the MSP ecosystem and a clear ambition to lead the market

• A culture that values accountability collaboration and continuous improvement

• • Regular travel across DACH and Southern Europe for partner meetings distributor events and QBRs

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.