Business Development Sales Manager New Energy

Job Summary:

The Business Development Sales Manager (New Energy) is based in Germany and is responsible for building and developing the German market while supporting the companys wider European expansion. The role will create new business establish strategic sales channels and partnerships and position the companys New Energy solutions with customers and key market stakeholders. Working closely with international commercial technical and management teams the position will convert market opportunities into a qualified pipeline sustainable revenue and long-term customer relationships.

Key Responsibilities:

• Germany Market Development: Develop and execute the go-to-market and sales strategy for Germany define priority segments and accounts and establish a strong local market presence.
• European Expansion Support: Use experience and relationships developed in Germany to identify and support selected growth opportunities across Europe in coordination with regional and global teams.
• Customer Acquisition: Build a qualified pipeline identify decision-makers lead prospecting and customer visits prepare proposals negotiate commercial terms and win new business.
• Partner and Channel Development: Identify evaluate onboard and develop distributors agents value-added resellers and other channel partners; define joint business plans and monitor performance.
• Strategic Ecosystem Development: Establish long-term relationships with system integrators EPC contractors utilities OEMs installers developers and strategic partners relevant to the New Energy ecosystem.
• Key Account Management: Develop trusted relationships with priority customers and partners coordinate technical and commercial support and expand business through repeat and cross-selling opportunities.
• Market Intelligence: Track German and European market trends customer requirements regulations incentive schemes technology developments and emerging applications; translate insights into actionable recommendations.
• Competitive Analysis: Monitor competitor portfolios pricing positioning channels certifications and market activities and provide structured analysis to support product and commercial strategy.
• Solution and Proposal Development: Work with technical and product teams to shape customer-focused solutions quotations tenders and business cases that meet local technical commercial and compliance expectations.
• Trade Shows and Industry Engagement: Represent the company at relevant trade fairs conferences partner events and industry associations in Germany and Europe; plan follow-up activities and convert leads into opportunities.
• Forecasting and Reporting: Maintain accurate CRM records opportunity stages forecasts partner plans and activity reports; provide regular KPI-based updates on pipeline wins risks market feedback and required management support.
• Cross-functional Collaboration: Coordinate with international sales product engineering operations and after-sales teams to ensure reliable customer communication and successful project handover and execution.

Job Requirements:

• Bachelors degree in engineering electronics energy business or a related discipline; an advanced degree is an advantage.

• At least five years of successful business development sales or key account experience in New Energy energy storage EV charging renewable energy or adjacent infrastructure markets.

• Strong knowledge of the German market including customer structures routes to market procurement practices regulatory considerations and competitive dynamics.

• An established professional network in Germanyand preferably across Europeamong customers system integrators EPCs utilities OEMs distributors installers or strategic partners.

• Proven ability to acquire new customers develop sales channels and strategic partnerships build a pipeline from the ground up and close complex B2B opportunities.

• Experience developing quotations proposals tenders and commercial agreements including negotiation with senior customer and partner stakeholders.

• Commercial understanding of New Energy solutions and their manufacturing certification delivery installation service and after-sales requirements.

• Strong analytical skills with the ability to turn market intelligence and competitive analysis into clear priorities and recommendations.

• Excellent communication presentation CRM forecasting and management-reporting skills; comfortable working independently and with international cross-functional teams.

• Fluent business English is required; German language skills are strongly preferred. Additional European languages are an advantage.

• Based in Germany and willing to travel frequently throughout Germany and as required across Europe for customer meetings partner development projects and trade shows.