Business Development Representative (GTM Engineer)

Libra by Wolters Kluwer DACH Sales

As a Business Development Representative (GTM Engineer) you combine classic outbound sales development with modern go-to-market automation. You wont just prospect and qualify leads manually youll build and continuously improve the systems workflows and tooling that generate enrich score and route leads across the DACH sales team. This is a hybrid role for someone who thinks like a salesperson but builds like an operator: comfortable with CRM data APIs automation tools and AI-assisted outreach and driven to make the entire top-of-funnel more efficient not just work it harder.

Pipeline Generation

• Generate new leads through outbound prospecting inbound follow-up and market research.
• Qualify inbound and outbound leads against defined ICP criteria (e.g. firm size practice area tech readiness).
• Conduct outreach via calls email and LinkedIn to build early-stage pipeline.
• Schedule qualified meetings and demos for Account Executives.

GTM Systems & Automation

• Build and maintain automated workflows for lead enrichment scoring and routing (e.g. via Attio Clay Zapier n8n or similar tools).
• Design and iterate on outbound sequences using AI tools to personalize outreach at scale without sacrificing quality.
• Own data hygiene across the GTM stack ensuring clean handoff between marketing BDR and AE systems.
• Identify manual repetitive steps in the lead-to-meeting process and automate them.
• Build lightweight dashboards or reporting views to track funnel health (lead volume qualification rate meeting-to-opportunity conversion).

Collaboration & Improvement

• Collaborate with Marketing to align lead generation efforts with campaigns and messaging.
• Partner with Sales Operations/RevOps on CRM structure integrations and data flow (e.g. Attio Hyperline Stripe).
• Continuously test and refine qualification criteria scoring models and outreach scripts based on performance data.
• Propose and implement process improvements that increase the sales teams overall efficiency.

• Prospecting: Strong ability to identify and reach relevant decision-makers.
• Qualification: Skilled at assessing fit and prioritizing high-potential leads.
• Automation & Tooling: Practical experience with (or strong aptitude for) tools like Zapier n8n Clay or similar; comfortable working with APIs and connecting systems.
• CRM Proficiency: Advanced use of CRM tools (Attio or similar) including building views automations and light SQL queries.
• AI Fluency: Comfortable using AI tools (e.g. for outreach personalization data enrichment or workflow automation) to scale output without losing quality.
• Data Orientation: Able to track interpret and act on funnel metrics; comfortable working with spreadsheets and structured data.
• Communication: Clear confident written and verbal communication for cold outreach.
• Process Improvement: Proactively identifies inefficiencies and builds solutions rather than just flagging them.
• Resilience: Persistent and motivated in the face of rejection.

Workingtogether
Thisisahybridrolewhereyouwillspendatleasteightdaysamonthatourofficewhereyoullenjoythebenefitsofconnectingandcollaboratingwithyourcolleaguesinperson.

What weoffer
In just over a year weve established ourselves as Europes fastest-growing legal AI company by partnering with leading law firms corporate legal departments and publishers As part of Wolters Kluwers Legal & Regulatory Division Libra is building the operating system for modern legal work and you can help us write its next chapter.

Joinusat Wolters Kluwer and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you then you matter to us.

ForanyquestionspleasefeelfreetocontacttherecruiterClaudia Funkbyemail at by phone at 31 6 .

To maintain a fair and genuine hiring process we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills experiences and communication style. We value authenticity and want to ensure were getting to know younot a digital assistant. To help maintain this integrity we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.