Brand Manager (all genders)
Job Summary
As our new Brand Manager youll have responsibility of one of the most impactful projects currently running at Contabo: our brand. With 250000 customers worldwide and a strong reputation in developer and infrastructure communities were now transitioning from a VPS-focused positioning toward becoming Europes AI Cloud Inference Provider.
The groundwork is done: strategy set agency engaged direction clear. What we need now is someone who takes ownership of the execution. That means running the agency relationship driving the messaging architecture for both product identities and making sure the rollout actually happens - across the website product UI API docs email paid social. All of it and consistently.
Youll manage the branding agency end-to-end briefings feedback rounds milestone tracking sign-offs and develop the messaging architecture and tone of voice for both product lines. That includes creating brand guidelines design tokens and all the rollout-ready assets that come with it. From there you drive the actual rollout across every customer-facing touchpoint: website product UI API docs email paid media social.
You brief and quality-control content output from internal and external contributors keep the PR story pipeline moving together with our PR Manager and set up brand tracking across GA4 sentiment and Share of Voice - reporting results directly to the Head of Creative Marketing and the CMO. As we continue to expand into EU US and LATAM markets youre also the one making sure brand consistency and localization stay on track.
Youll report directly to the Head of Creative Marketing in the CMO organization and work closely with Product Support SEO/GAIO and PR - without having direct authority over those teams. Strong stakeholder management is therefore a core part of making this work.
Must have:
- Proven experience developing brand strategy and identity - verbal and visual - from brief through to delivery
- Track record managing external agency relationships end-to-end (briefings feedback rounds sign-offs)
- Real familiarity with B2B / B2C tech audiences particularly developers and infrastructure engineers - not surface-level but you know how they think and what they dismiss immediately
- Project management across cross-functional teams: milestone tracking stakeholder alignment the coordination that doesnt show up in the final deck but determines whether the final deck ever gets implemented
- 5 years in brand management or brand strategy with meaningful time in B2B tech SaaS cloud infrastructure or developer-focused products
- English C1/C2 (working language) and German B2 other EU languages are a plus
- Experience with brand tracking and measurement sentiment Share of Voice brand recall surveys; youve used data to make a concrete decision not just reported it
- Hands-on with tools like or Brand24 GA4 Figma Confluence/Jira and at least one CMS
- AI usage fluency
- SEO and content strategy fundamentals; understanding of GAIO/LLM visibility is a real advantage here
- Experience in a PE-backed or VC-backed environment where ownership is high and process guardrails are limited
- Spanish or Portuguese
We know that you may not currently meet all the requirements. But if you come to us with the right amount of commitment and enthusiasm we can take off together and make a big difference.
What defines us is trust direct communication and an open feedback culture. We believe the best solutions are built together and that everyone has the opportunity to contribute grow and leave their own footprint.
Additionally we offer:
- Work the way that fits your life Remote or hybrid with flexible hours for a healthy work-life balance and the same technical equipment at home as in the office
- Experience real freedom Workation across the EU and in our summer office in Mallorca
- Stay active and healthy Access to EGYM Wellpass and thousands of fitness and wellness facilities
- Enjoy exclusive perks Attractive discounts on many products and services through our corporate benefits program
- Recharge your energy 30 days of vacation plus additional days off on Christmas Eve and New Years Eve
- Give back An extra day off to get involved in social activities through our Volunteer Day
- Make an impact Take ownership and bring your ideas to life with real creative freedom
- Keep growing Individual professional and personal development opportunities in an innovative tech environment
- Feel comfortable where you work Modern conveniently located offices across our European locations
- Be part of a diverse team Work in an international environment shaped by diversity
- Create lasting memories Company events and team activities you wont forget
As a leading infrastructure service provider in the field of cloud instances and dedicated servers we have stood for first-class quality reliability and favorable prices since our foundation in Munich in 2003. Meanwhile morethan 300000 customers in over 190 countries trust our services.
We specialize in providing German quality to users worldwide focusing on the stability and security of our data centers the optimization of internal processes and excellent customer support.
Become a part of our future-oriented company which plays a significant role in the development of digital cloud hosting and support us with your ideas and commitment.
Required Experience:
IC
About Company
Contabo - High-quality Cloud Hosting Made in Germany! As a leading infrastructure service provider in the field of cloud instances and dedicated servers, we have stood for first-class quality, reliability and favorable prices since our foundation in Munich in 2003. Meanwhile, more tha ... View more