Brand & Content Lead

In Short: We are looking for someone that loves content and eCommerce to own our entire brand surface content community product marketing and website and turn Klar into the go-to resource for actionable eCom knowledge in Europe.

About Klar

The Mission

Klar is the Data Operating System for growing eCommerce companies meaning no more spreadsheets. We integrate with all of a brands data sources to provide a holistic understanding of their business offering detailed insights on how to accelerate growth and increase profitability.

The Reach

We are already the single source of truth for over 1000 leading eCom brands. Market leaders like Sunday Natural Loop Earplugs Holy Maniko and Armed Angels use Klar to make better decisions every single day.

The Backstory

We deeply empathize with our customers because we were our customers. The founders (who met in South Africa working for Zando) spent the last 10 years in e-commerce. We know the pain of running these businesses and we built Klar specifically to solve it.

The Principle

Our guiding principle is Do Work You Are Proud Of. We emphasize long-term quality over short-term results. We evaluate our tools and decisions wisely because we want to be proud of what we build together.

Tasks

About The Position

Klar has two big assets outside of our software: the content we produce and the eCom Unity Germanys largest eCommerce community with 2500 active operators. Both are running today but honestly neither is running at the level it could. Thats where you come in.

You will own our brand end-to-end and build it into a well-oiled machine. Concretely that means four areas:

1. The Content Engine

We are in the early stages of building a scalable consistent content operation and you will play a major role in deciding what it becomes. You will own the overall direction identify which formats and channels we should double down on and turn them into a content engine that ships reliably and at a high bar.

Here is what we are currently thinking:

• A weekly newsletter that shares the biggest knowledge bombs from our community workshops and own research no fluff operational insights only.
• A podcast and/or YouTube channel where we go deep with the best operators in eCom on how they actually grow their businesses. Not here is our founding story straight to the operational meat.
• Personal branding on LinkedIn for our founders and team members. You will build the system develop the angles and yes write in other peoples voices. If ghostwriting feels beneath you this is not your role.

You will already have a Content & Video Producer on your team who is also happy to jump in front of the camera and take ownership beyond production. Together you will orchestrate the content process from idea to distribution. We work AI-first - a well-set-up Claude gets you 90% of a draft; your judgment taste and editing get it to 100%.

2. Community & Events

The eCom Unity runs 20 IRL events per year like our pre-OMR meetup with 150 operators and a bunch of online workshops. Two people on the team run this today and its largely on autopilot your job is to guide them connect the community to the content engine (every event is content every discussion is a newsletter) and push the eCom Unity into its next phase as a genuine media asset.

3. Product Marketing

How we talk about Klar our positioning our messaging and our anti-hype stance in a market full of hype is something you will own and shape. You will be the strategic counterpart to Max our founder who is deeply opinionated on this. Your role is to challenge his perspective sharpen our thinking and translate a complex product into clear compelling messaging that makes its value immediately obvious.

4. Website & Sales Collateral

You own our website (Webflow) and the collateral our sales team needs. You should be able to execute most of this yourself with Figma Webflow and AI tools like Claude Code and pull in engineering or freelancers when needed.

What success looks like after 12 months: a content machine that ships consistently and at high quality a growing audience (newsletter community social) that considers Klar one of the go-to resources for eCom knowledge in Europe and a measurable content contribution to our pipeline.

Requirements

About You

• You are among the best at what you do - we are looking for extraordinarily talented people who are looking to take their career and knowledge to the next level. You likely have 510 years of experience across content brand or product marketing.
• You are smart & naturally curious - existing in-depth knowledge of eCommerce would be ideal of course but we understand that this might be a stretch. Thus you need to be excited to dig into new industries and gain knowledge of the brands people and operations in it.
• You are a great writer and editor - most content starts as words. You write excellent copy in English (German is a plus) and you have the taste to take an AI-generated draft from good to great. You know the difference.
• You are a builder not just a strategist - you dont need a team of ten to ship. Youre comfortable in Webflow Figma and AI tools and youd rather publish this week than perfect a strategy deck.
• You lead through others - youll guide our community team and work with our video editor. You dont need formal authority to get people moving.
• You optimize for learning - your main motivation at this point of your career is to learn as much as possible and broaden your tool set. You want to work with people of the same mindset and learn from each other.

Location: Munich preferred remote possible.

Benefits

Our Offer

Top-of-Market Compensation

We want to hire the best people out there to help make Klar successful and we ensure you are compensated accordingly.

Freedom & Impact

You will work with founders who truly get eCom and are super interested in your ideas. We give you the freedom you need to be successful and the space to take ownership from day one.

The Full Experience

We offer all the fun struggle challenge and ultimately the elation and satisfaction that comes from building a kick-ass system. We will push you out of your comfort zone and challenge you guaranteeing a steep personal and professional learning curve.

Massive Exposure

You get a look behind the curtain of how the best eCom brands operate. You will gain detailed insights into the strategies that work backed by data from hundreds of brands.

Work From Anywhere

We are building a remote-first company. While we have a base in Munich you have the flexibility to work from anywhere (ideally within GMT0 to GMT4 to keep our collaboration smooth).

Hiring Process

We are growing like crazy so we aim to move fast - but we never compromise on quality. A normal process looks like this but were happy to adapt it to your needs and ours:

Application Review -> First Interview -> The Challenge -> Deep Dive -> Meet the Co-Founders -> The Offer.

How To Apply

Simply send your CV here or send Max a message on LinkedIn.

Please include a few words (or a video) on why you think you are a great fit and even better one piece of content youd make for Klar in your first month.