B2C CRM Lifecycle Marketing Manager

At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.

Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The B2C Seller CRM team is a critical part of Global CRM focused on driving engagement and growth for our Business Sellers on eBay.

As the Marketing Manager B2C CRM you will own strategy and execution for a specific part of the B2C CRM programs portfolio primarily leveraging owned CRM channels (email push notifications in-app messaging onsite etc.). You will pioneer new B2C Seller communications shaping message audience channel and contact strategies and you will play a key role in defining and executing CRM strategy for seller-focused initiatives.

What you will accomplish:

• Design and implement the strategy for a portfolio of B2C CRM communications with clear hypotheses success metrics and learning agendas

• Plan build and optimize multi-channel CRM campaigns

• Analyze campaign performance and customer behavior to drive continuous improvement

• Develop strong plans and forecasts against those in order to hit the defined goals for your area

• Build and execute a test-and-learn roadmap that includes new seller marketing channels new messages and creative and AI-generated variants; use customer insights to tailor communications and maximize impact

• Partner with global cross-functional teams: Creative Analytics Operations Product Marketing Business Units Product Legal

• Manage timelines and stakeholders to ensure seamless on-time execution

What you will bring:

• Customer-centric and hands-on individual with demonstrated ability to manage performance against established KPIs

• You will bring in CRM expertise with experience operating at global scale

• Proven track record leading triggered end-to-end CRM programsfrom concept to launch to optimization and measurement

• You will be numbers driven results oriented and be able to balance qualitative and quantitative measures of success

• Hands-on proficiency with AI marketing tools and workflows (e.g. AI copy and creative generation AI personalization)

• Ability to build relationships and collaborate across all levels functions and geographies

• You will be a strong team player and enjoy both individual and team work

• You will be comfortable working across multiple time-zones with high degree of flexibility and trust to ensure the right work-life balance

• Last but not least you will be passionate about customer excellence and always put the customer first

Additional Details

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity veteran status and disability or other legally protected you have a need that requires accommodation please contact us at. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility for people with disabilities.

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