B2B Demand Generation Marketing Manager

About Wolt

At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.

Were looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy high-impact role at the heart of how Wolt grows its business. Youll be building and running full-funnel multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. Youll work closely with Sales Product and cross-functional teams across EMEA.

What youll be doing

This role is about ownership and execution. Youll be hands-on running campaigns while also thinking strategically about how to improve efficiency test new channels learn with data and build systems that last.

Day-to-day in this role youll:

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products managing significant budgets across Meta TikTok Google programmatic and other channels
• Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows lead qualification and activated accounts
• Develop and test new (locally relevant) initiatives: new messaging new channels new tools and turn successful pilots into scalable playbooks
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management
• Support new product and feature launches with go-to-market demand generation campaigns
• Own reporting tracking and measurement defining what success looks like and making sure we can see it clearly
• Build strong cross-functional relationships with Sales Product and global commercial teams to ensure campaigns drive real business impact

Our humble expectations

• B2B background in a tech company plus for familiarity with the Food or Retail industries
• 58 years of experience running high-budget B2B paid campaigns (>1M/year) across multiple channels including Meta TikTok Google Search and programmatic and multiple countries or products or clients
• Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs manage and optimize budget across channels and do in-house media buying.
• Analytical and data-driven comfortable defining KPIs tracking performance and translating data into clear decisions
• Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g VLOOKUP pivot etc.) or experience with data analytics.
• Strong testing and problem-solving skills: you identify a challenge come up with a hypothesis devise a testing strategy to get statistically significant results and ultimately scale up what works
• Genuine interest in using AI and automation to improve how you work with concrete examples to back it up
• Collaborative and proactive you work well with Sales and other functions and can build trust across teams
• Excellent written and verbal communication skills in English; other languages are a plus.

Nice to have:

• Experience with ABM intent-based tools outbound motions (Clay Cognism ZoomInfo etc.) media buying on industry platforms content syndication paid PR or retail media
• Based in or willing to spend part of your time in our Helsinki HQ (flexible for the right person Berlin also works)

What we offer

• The opportunity to build something meaningful and global surrounded by kind and ambitious people.
• The chance to build test and scale. This is a role where youll shape how Wolt grows its B2B Demand Gen approach not just maintain whats there
• Lots of learning growth and ownership in a high-growth tech environment.
• Competitive salary and benefits.
• A genuinely supportive culture that values diversity curiosity and getting better every day.
• A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin.

Next steps

If this sounds like the challenge youve been looking for wed love to hear from you! Submit your application and our Talent Acquisition Partner will be in touch.

Our hiring process typically includes:

• An introductory chat with our TA team
• A conversation with the Hiring Manager
• A practical assignment
• Final interviews with the wider team

We review applications on a rolling basis so apply today!

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.