Associate Director, Content & Omnichannel Capability Owner Germany (mfd)

At Bristol Myers Squibb our employees often ask Who are you working fora question that fuels collaboration accountability and urgency in our work. Our purpose-driven culture inspires us to discover develop and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work opportunities for growth and a supportive environment that values inclusion wellbeing flexibility and comprehensive benefits. This is work that transforms the lives of patients and the careers of those who do it.

Position Summary:

BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Munich site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge personalized orchestration journeys.

This position will drive the Brand Teams Commercial IT and global CASA capability owners to marry business needs with technical solutions. Ultimately they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models content operations content creation and/or personalization.

This position is a key player on the Personalization Squad of Brand Campaign Delivery leads Content Specialists and Analytics & Insights representatives to drive end-to-end personalization execution by taking the lead in enabling new channels platforms or capabilities especially those that are industry-leading.

This position reports to the Director of Content Transformation.

Responsibilities:

• Lead the definition and governance of local marketing capabilities in partnership with the Global Capability Owners including the alignment with global standards with local adaptations/exceptions where allowed.

• Own the relationship with IT to activate/enable new technologies in the market and provide ongoing management

• Content Production capabilities include: content model technologies (offshore content hub activation agentic briefing) content operations tools (MLR AI) and content authoring tools

• Omnichannel Enablement capabilities include: channel enablement and personalization platforms (SFMC consent GEO synthetic personas content-generating AI).

• Campaign Measurement: understanding campaign channel and format impact and building data for personalization

• Accountable for driving IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Makes hard decisions effectively including communicating and documenting rationale

• Serves as the recognized expert providing input into strategy by anticipating industry trends and translating them into capability recommendations that enhance content delivery and/or personalization

Qualifications:

• Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal) preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)

• Leading in a fast-paced cross-functional environment influencing decisions and coaching teams in a way that produces innovative outcomes

• Working with technology to drive use of AI tools for pharma commercial applications

• Advanced knowledge of interpreting analytical models and using reporting dashboards including machine learning and predictive analytics

• Fluency in English is required and German is preferred

• 6 years of experience in digital marketing operations (execution) within a large complex organisation.

• Deep expertise in most of the following:

• Offshore content production models

• AI-assisted briefing or MLR reviews

• Content authoring tools

• Channel activation and maintenance: web IVA WhatsApp video etc

• Content management systems marketing asset specifications templates and workflows.

• Veeva CRM WorkfrontJIRA SFMC and consent platforms

• Experiencewith taxonomy andcontent taggingis essential

• Experience with next-best action or omnichannel orchestration engines is a plus

• Experience with data systems and reporting is a plus (CSCAN databricks DOMO)

• Experience or familiarity with AI enhanced tools and/or platforms is desired.

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The following soft skills are required:

• Influencing without authority

• Transformational and innovative mindset

• Driving efficient decision-making

• Translation of technical terms into business language and vice versa

• Project management and documentation

We hire for skills and capabilities not just credentials if this role excites you but doesnt perfectly match your resume we encourage you to apply anyway.

How We Work

Where you work matters because collaboration innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential site-by-design field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at People with Disabilities

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