Associate Director Brand Marketing & Media (mfd)

About your tasks

• Own and further develop Redcare Pharmacys brand concept and positioning ensuring consistency across six markets channels and customer touchpoints.
• Build and steer the cross-market brand media plan including budget allocation and phasing across TV programmatic and social.
• Lead develop and connect a team of eight specialists establishing clear responsibilities and an effective operating model across country and channel expertise.
• Continuously improve the media mix by applying brand tracking marketing mix modelling and incrementality insights linking brand investment to measurable business impact.
• Establish effective planning and governance routines across markets and channels enabling transparent decisions shared learnings and continuous optimization.

Qualifications :

About you

• You bring senior brand and media experience from a multi-market data-driven organization ideally within e-commerce online retail or another consumer-focused digital business.
• Deep knowledge of TV programmatic and social media enables you to challenge plans guide in-house specialists and manage external agencies confidently.
• Your track record includes leading and developing experienced teams while bringing previously separate capabilities into a shared structure.
• Brand investment is something you connect to commercial outcomes using data and measurement to support decisions rather than relying on reach and awareness alone.
• English proficiency at C1 level or above is essential; German is an advantage but not required. You are also able to work from our Cologne office at least once a week.

Additional Information :

About your benefits

In order to provide you with the best possible support for your individual needs - whether its living a healthy life having enough time for your family or developing your skills - we offer a wide range of different site-specific benefits:

• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club so that you can take advantage of a huge variety of sport offers.
• Work from Home: If your job does not require you to be present in the office we can arrange the place you work from individually - including up to 20 days a year anywhere in the EU.
• Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us).

Remote Work :

No

Employment Type :

Full-time