Recruitment Marketing Lead

• Own and lead Evolution Georgias employer brand and recruitment marketing efforts driving qualified applications and strengthening our position as an employer of choice. 

• Lead end-to-end recruitment campaigns across digital social media paid/earned media and other relevant channels. 

• Partner with Recruitment Operations and business leaders to identify talent challenges and develop effective attraction and employer brand solutions. 

• Lead campaign planning creative direction execution and evaluation including audience messaging channels budgets and KPIs. 

• Build and manage relationships with influencers agencies and other external partners to expand talent reach. 

• Lead creative partners and suppliers ensuring content and communications are aligned with the employer brand corporate values and brand guidelines. 

• Monitor market trends competitor activity and candidate behaviour and translate insights into new initiatives. 

• Own budget planning and performance tracking using data to optimise activity and demonstrate business impact. 

Qualifications :

• Bachelors degree or higher in Marketing Communications PR Business or a related field. 

• 2 years of relevant experience in marketing employer branding recruitment marketing communications or PR. 

• Proven experience leading multi-channel campaigns from strategy and planning through execution and evaluation. 

• Strong understanding of digital marketing social media paid and earned media and campaign management. 

• Strong project management and stakeholder management skills with the ability to work across different teams and priorities. 

• Strong English and Georgian language skills. 

• A data-driven mindset with the ability to work with KPIs analyse campaign performance and use insights to improve results. 

• Strong communication skills with the ability to turn ideas into clear messages and engaging campaigns. 

• Passion about employer branding recruitment marketing and creating strong candidate and employee experiences.
  
  Its an advantage if you have: 
   

• Experience in recruitment marketing employer branding or talent attraction particularly targeting Gen Z and early-career audiences. 

• Experience working with creative agencies media partners influencers or other external suppliers. 

• Experience managing marketing budgets and external partners. 

• Knowledge of SEM/SEO and other digital acquisition channels. 

• Additional language skills. 

• Experience in the gaming entertainment hospitality retail or other high-volume recruitment environment. 

Remote Work :

No

Employment Type :

Full-time