MEA Bakery Solutions Portfolio & Commercialization Executive

Reporting to the Head of Innovation & Technical Services we are seeking a strategic yet execution-focused Bakery Solutions Portfolio & Commercialization Executive to drive the commercialization and growth of our Bakery Solutions (Ingredients Yeast) portfolio in the MEA region. Your work will directly influence market penetration customer satisfaction and competitive advantage in a dynamic and fast-growing region.

Your missions will be:

Portfolio management:

• Develop and execute the MEA Bakery Solutions portfolio strategy aligning with global business goals and regional market trends (e.g. clean label cost efficiency Halal/Kosher compliance climate-resilient formulations).
• Conduct market and competitive analysis to identify gaps opportunities and threats in the MEA bakery ingredients and yeast markets.
• Define the long-term roadmap for the portfolio including innovation pipelines line extensions and cost optimizations with a 3-5 year outlook.
• Evaluate emerging trends (e.g. sustainability plant-based baking automation in bakeries) and recommend strategic adjustments to the portfolio.
• Collaborate with global R&D and Marketing teams to leverage global innovations and adapt them for MEA markets.
• Maintain the ideal core range of Bakery Solutions (Ingredients Yeast) for the MEA region ensuring alignment with business goals and local market needs.
• Prioritize projects (renovations line extensions cost optimizations) based on sales potential profitability and strategic fit.
• Track portfolio performance (sales margin market share) and recommend discontinuations or adjustments where needed.
• Work with Baking Technical Application Formulation and Marketing to ensure product specifications pricing and positioning are optimized for MEA markets.

Project Execution

• Define the strategic objectives for each project ensuring alignment with portfolio roadmap and business goals.
• Identify high-impact projects that drive market differentiation cost leadership or customer loyalty in the MEA region.
• Develop project charters that outline scope success criteria risks and resource requirements with a focus on strategic outcomes.
• Monitor industry trends and competitive activity to adjust project priorities as needed.
• Present project updates and strategic recommendations to senior leadership (e.g. business reviews investment decisions).
• Lead cross-functional project teams (Formulation Technical Application Marketing Supply Chain Regulatory) to deliver Bakery Solutions projects on time and within budget.
• Drive projects from initiation to completion ensuring clear milestones risk management and stakeholder alignment.
• Coordinate with local markets to adapt global solutions to regional needs (e.g. regulatory compliance cultural preferences cost constraints).
• Share project outcomes with the MEA region to support daily business operations (e.g. launch readiness training needs conversion rates).

Commercial Strategy & Marketing Collaboration (Promotor & Contributor Role)

• Identify and advocate for sales and commercial support needs ensuring strategic alignment with portfolio goals.
• Define the strategic direction for sales tools training and customer engagement in collaboration with Marketing.
• Provide input and validation on product messaging positioning and go-to-market strategies to ensure technical accuracy and market relevance.
• Act as the bridge between technical teams (R&D Baking Formulation) and Marketing to ensure consistent and compelling communication.

Marketings role:

Design produce and distribute sales tools including:

• Product datasheets catalogues and flyers (for both Ingredients and Yeast).
• Distributor brochures recipe books and application guides.
• Digital assets (videos webinars e-learning modules).

Develop and execute regional communication strategies including:

• Regular newsletters with updates on new products trends and best practices.
• Webinars training sessions and workshops for sales teams and customers.
• Creative content (videos case studies social media) in collaboration with agencies.

Support local teams in preparing customer seminars workshops and trade shows (e.g. providing technical content demo materials or speaker support).

Your collaboration with Marketing includes:

• Briefing Marketing on technical requirements customer pain points and regional nuances to ensure effective messaging.
• Reviewing and approving sales tools and training materials for technical accuracy and alignment with portfolio strategy.
• Providing feedback on customer engagement initiatives (e.g. seminars webinars) to improve their impact.
• Monitoring the adoption and effectiveness of sales tools and training programs and recommending improvements to Marketing.

Cross-Functional Collaboration

Work closely with all departments to ensure seamless execution and strategic alignment:

• Sales: understand their needs and advocate for commercial tools.
• Baking & Technical Teams: ensure product feasibility and application support.
• Production & Quality: align on supply chain and compliance requirements.
• Marketing & Data Teams: leverage market insights for portfolio decisions.
• Act as a bridge between global teams and local markets ensuring clear communication and alignment.

Training & Knowledge Sharing

• Provide internal training to improve the teams technical and product awareness (e.g. new formulations yeast applications consumer trends).
• Develop training materials (presentations manuals e-learning) in collaboration with Marketing and HR.
• Gather feedback from local teams to continuously improve portfolio offerings and commercial tools.

Qualifications :

You have 5 years of experience in portofolio management project execution or commercialization. Experiences in FMCG CPG or bakery industry and knowlegde of bakery ingredients yeast and baking applications are preferred. Experience in the MEA region and understanding of local market dynamics is a plus.

Hard skills

• Proven track record in delivering projects on time and within budget with strategic impact
• Experience in commercialization sales support or marketing operations with a strategic mindset
• Hands-on experience in defining sales tools training needs and go-to-market strategies
• Proficiency in Microsoft Office and project management tools
• Basic design skills (Canva Adobe Acrobat) for reviewing sales materials
• Experience with CRM or sales enablement platforms
• Fully fluent in English and French other MEA languages are a plus

Soft skills

• Strong cross-functional collaboration skills
• Excellent communication and presentation skills
• Strategic mindset
• Results and clients oriented
• Good team player at ease in a multi-cultural and expertise team

Additional Information :

Kindly note that frequent trips are to be planned within the MEA region (20-30%).

To join us is: 

• Being part of an organization with human-centered values
• Sharing our mission of nourishing and protecting the planet
• Advancing your career in a diverse and rewarding work environment

At Lesaffre diversity is a strength that enriches our culture and our teams. We are committed to offering you a work environment where you can thrive regardless of your background gender age or abilities. We encourage all applications as we believe that diverse perspectives strengthen our ability to innovate and meet the challenges of tomorrow.

Remote Work :

No

Employment Type :

Full-time