Founding Growth Manager

Im helping a Paris-based app studio (pre-seed 5M funded) find their first growth hire. Theyre building a portfolio of creator-led Health & Fitness apps.

This role: own paid user acquisition from end to end. Build the strategy run the campaigns manage the budget analyze the data keep iterating. No one above you doing the real work. No agency handing off reports. Just you the budget and the apps.

• Plan execute and optimize mobile UA campaigns across TikTok Meta and Google UAC

• Manage a monthly ad budget north of $1M - allocate across channels geos and creative formats based on real performance data

• Build and run a creative testing pipeline: brief concepts test hooks identify winners scale what works kill what doesnt

• Own the full funnel from ad impression to in-app conversion including web-to-app onboarding flows

• Work with AppsFlyer or similar MMPs for attribution; use Amplitude or equivalent analytics to understand user behavior and LTV

• Collaborate internally on ASO CRM and retention mechanics

• Evaluate and manage creator and influencer partnerships as a distribution channel

• Report directly to the founder on CAC ROAS payback periods and unit economics

• 6 years in mobile user acquisition at companies where the mobile app IS the core product (not an add-on not a brochure)

• Track record of independently managing $1M in monthly ad spend across TikTok Meta and Google/UAC - youve owned the budget not just executed parts of it

• Deep understanding of attribution with hands-on use of tools like AppsFlyer or Adjust and analytics platforms like Amplitude or Mixpanel

• Experience building web-to-app funnels that convert - you know where drop-offs happen and how to fix them

• Comfort working at pre-seed pace: autonomy ambiguity moving fast no playbook

• Background in Health & Fitness wellness or sports apps

• Experience working with creator-led or influencer-driven distribution models

• Multilingual (English required; French is a strong plus but not mandatory)

• Agency-only backgrounds - they need operators whove sat inside the product company

• UA experience limited to web or e-commerce without mobile app depth

• Candidates whove never owned a budget of this scale independently

1. Mobile app UA depth (non-negotiable): at least 4 of the last 6 years spent acquiring users specifically for mobile apps where the app is the core business model. Screens out web-only e-commerce and agency-side candidates.

2. Independent budget ownership of $1M/month: evidence of personally managing allocation optimization and reporting at this scale across at least two of: TikTok Meta Google UAC. Not part of a team that managed - owned it.

3. Creative testing methodology: the CV should show they didnt just spend money but built testing systems - structured creative iteration not just turning dials. I look for language around hooks iterations kill criteria scale thresholds.

4. Attribution & analytics literacy: specific tools named (AppsFlyer Amplitude or equivalents) with concrete examples of how they used data to shift budget or change strategy. Vague data-driven claims without tools or outcomes dont count.

5. Autonomy & startup pace: signals of operating without a safety net - ownership of outcomes early-stage titles small teams broad remit. Long stretches at large orgs with dedicated support teams are a yellow flag here.

I use AI-assisted screening tools in this process. You can request a human review of any AI-generated decision by emailing me directly. No automated decisions are final without human sign-off. I do not use facial recognition emotion analysis or biometric profiling at any stage.