Social Media Specialist to BYD Denmark

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 800000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

This role will report to the local Marketing Manager in Denmark.

As we accelerate our brand presence and cultural relevance were looking for a high-impact Social Media Specialist who doesnt just manage channels but builds communities shapes conversations and drives measurable growth.

This is a role for a digital-native storyteller with strategic depth creator instinct and strong influencer management expertise.

The Social Media Specialist is responsible for owning and elevating BYD social media ecosystem across all major platforms turning brand moments into cultural relevance engagement into loyalty and creators into long-term brand advocates.

Social Media Strategy & Execution

Develop and execute platform-specific strategies across Instagram TikTok YouTube LinkedIn Facebook X and emerging channels

Translate brand positioning into compelling high-performing content formats

Manage content calendars publishing schedules and real-time activations

Monitor trends algorithms and platform updates to ensure first-mover advantage

Content Creation

Concept shoot edit and publish high-quality native content (video-first mindset essential)

Develop short-form long-form and live content formats

Ensure visual and tonal consistency across all touchpoints

Collaborate with internal teams and external production partners

Influencer & Creator Management

Identify onboard and manage relationship with relevant influencers and content creators in the automotive and lifestyle industries.

Build long-term partnerships not one-off posts

Negotiate contracts manage budgets and track performance

Co-create authentic storytelling that resonates with communities

Oversee campaign execution from briefing to reporting

Community & Performance

Actively engage and grow communities across platforms

Analyze KPIs (engagement reach CTR conversions sentiment)

Provide actionable insights and continuous optimization

Align paid owned and earned strategies for maximum impact

35 years experience in social media digital marketing or creator economy

Proven experience as a content creator and/or influencer

Skilled in video/images production

Proficiency in advanced AI tools for social content ideation creation optimization and performance analysis

Deep understanding of all major social media platforms and their algorithms (Instagram TikTok Youtubeetc.)

Strong network and hands-on experience in influencer management preferably in automotive sector

Data-driven mindset with strong analytical skills

Strong negotiation and communication skills

• Competitive remuneration based on performance and experience.

• Opportunities for department and company-wide team building events.

• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Why Join BYD

This is an opportunity to take full ownership of programmatic media in one of the worlds most innovative automotive brands at a pivotal moment of growth in Denmark. Youll work in a fast-moving international environment where your expertise directly influences how consumers discover electric mobility.

Location: Ballerup Denmark
Type of Employment: Full-time