Sales Market Sales Controller Denmark & Norway

WHAT YOULL DO 

You maximize profitable selling by driving accurate sales budgeting forecasting and performance followup across store and ecommerce channels.  

You provide actionable financial insights support the QCP process ensure transparency of cost impacts and partner closely with Commercial Expansion and HR teams to secure wellaligned decisions and strong business outcomes. 

Your responsibilities are :  

• Set and follow up sales budgets forecasts and sales plans across store and e-commerce channels including daily sold equation targets; follow up planning accuracy and initiate improvement actions 

• You regularly analyze sales trends in both channels and frequently update the baseline for sales forecasts accordingly 

• Collaborate with the Commercial team on the QCP process to ensure alignment between sales planning and QCP demand plans. You ensure that agreed actions from QCP process are accurately quantified and translated to sales forecasts 

• Provide actionable financial insights to drive commercial decisions and operational efficiency to improve trading outcomes and support business growth 

• You support the QCP process by creating transparency of cost impacts such as shop salary costs and logistics cost and support the Commercial team with the right inputs to evaluate real ROI of initiatives and actions.  

• Ensure compliance with financial policies controls and internal processes 

• Support Sales Market leadership with financial evaluations and scenario analysis 

WHO YOULL WORK WITH 

In this role you will collaborate with multiple teams to ensure the successful expansion of the business. You will work closely with Sales market leadership team Commercial team Expansion HR providing key insights and recommendations. 

WHO YOU ARE 

We are looking for people who have :  

• Degree in Finance Business Economics or similar field 

• 3-5 years in financial controlling planning or FP&A; retail or multi-channel experience is a plus 

• Well-established understanding of retail KPIs and seasonality 

• Strong financial intelligence with experience in P&L management OPEX control and forecasting 

• Proficient in MS Excel and financial planning/BI tools (Power BI ERP systems) 

• Strong analytical and problem-solving skills - analyze data identify trends and translate into clear actions 

• Strong stakeholder management with the ability to balance different perspective (e.g. commercial and financial) 

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  

WHY YOULL LOVE WORKING HERE 

At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  

All our employees receive a staff discount card usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included) COS Weekday Monki H&M HOME & Other Stories ARKET  addition to our staff discount all our employees are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here. 

JOIN US 

Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are. 

If you feel your experience skills and ambitions are right for this role apply by sending your application in ENGLISH through the career site as soon as possible but no later than June 21st 2026. As we review applications continuously the role may be closed early.   

This is a full time permanent position and it is based in our  Copenhagen Support Office. 

Take the next step in your career together with us. The journey starts here. 

*We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Remote Work :

No

Employment Type :

Full-time