Retail Play & Demo Experience Director
Job Location:
Copenhagen - Denmark
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Description
Retail Play & Demo Experience Director
At the LEGO Group play is at the heart of everything we do. As our newRetail Play & Demo Experience Directoryoullshape how children families and adult fans experience the LEGO brand across more than 280 stores worldwide and . From immersive play zones and innovative product demonstrations to influencing the next generation of LEGO Storesyoulllead one of the most exciting areas of our global retail transformation.
Werepleased to share that we offer a hybrid working week arrangement calledBest of Both requiring 3 days in the office and 2 days from home.
Pleasesubmityour CV in English.
Core Responsibilities
Shape the future of retail experiencesby developing the global strategy for in-store play productdemonstrationsand audience-led experiences across LEGO Brand Retail stores and .
Drive innovation across our retail estateby influencing both existing stores and future store concepts ensuring playremainsat the heart of every customer journey.
Create scalable global solutionsthrough playbooks frameworks and retail concepts that can be deployed across our worldwide store network and adapted for other branded channels.
Lead experimentation and continuous improvementby partnering with Digital Retail Development and Store Operations teams to test measure and scale new experiences.
Collaborate across the businesswith senior leaders in Store Design Visual Merchandising Category Management Marketing and Digital Product to deliver seamless omnichannel experiences.
Lead and inspire a specialist team building a high-performing function that drives innovation measuresimpactandestablishesbest practice across LEGO Retail.
Build a strong value case for investing in Brand experiencesthough right intervention if digital tracking measurementframeworksandtracking rigour.
Do you have what it takes
Werelooking for an experienced retail experience leader who can combine creativity with commercial thinking and influence at a global scale.
Youllbring:
Significant experiencecreating exceptional retailcustomeror brand experiences within premium direct-to-consumer or omnichannel businesses.
A proventrack recordof leading complex cross-functional programmes and influencing senior stakeholders across multiple business functions.
Experience developing innovative customer experiences that blend physical and digital engagement and deliver measurable business impact.
Strong leadership and change management experience with the ability to build develop and inspire high-performing teams.
Excellent strategic thinking and execution skills turning bold ideas into scalable global solutions.
A passion for consumer experience retail innovation and creating memorable moments that strengthen brand connection.
Fluency in English both written and verbal.
#LI-MD1
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Director
About Company
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
