Product Specialist to BYD Denmark

As the Product Specialist (Passenger Cars) your main responsibility is to lead and facilitate the localization of our passenger car portfolio in the Danish market.

You will actively coordinate with the product sales marketing and R&D teams in Europe and China to provide valuable feedback on market trends policy changes competitor tendencies and expectations from users or partners. Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.

The European Product Department focus on market customer policy regulation research and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European BEV portfolio that exceeds user and market expectations while ensuring that all regulatory frameworks and business requirements are met.

This role reports to the Nordic Product Manager and the Danish Country Manager.

• Product Sales Performance

  • Conduct in-depth market research to understand the competitive landscape pricing dynamics incentive policies and consumer behavior within the Danish passenger car market.

  • Provide actionable local market and competitor analysis including pricing reports and benchmarking to support effective pricing strategies.

  • Prepare segment and product analyses for BYD models to identify trends and opportunities for enhanced market positioning.

  • Interpret data and translate insights into actionable recommendations.

  Product Launch

  • Coordinate pre-launch activities by aligning with the internal teams (marketing PR sales network development) and external stakeholders to ensure timely delivery of all required assets and approvals.

  • Facilitate cross-functional communication to maintain transparency and ensure a smooth on-schedule product introduction.

  Product Localization

  • Monitor market dynamics policy developments and industry trends in real time to identify risks and opportunities for localized product positioning.

  • Coordinate with cross-functional teams (R&D sales supply compliance) to convert input from users dealers and authorities into regionalized product adaptations.

• Bachelors degree in Automotive Engineering Business Administration or a related field is a plus

• At least 5 years of professional experience including a minimum of 3 years in product management engineering or marketing within the automotive or mobility industry.

• Oral / written fluency in English and Danish

• Strong data collection and analytical skills with the ability to extract and present critical insights.

• Excellent communication and presentation skills with an analytical mindset.

• Ability to collaborate effectively in a multi-national cross-functional environment.

• Able to prioritize and work proactively with efficient time management skills.

• Results-oriented with a hands-on approach and strong motivation to meet deadlines and deliver outcomes.

• Valid driving license B

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team

Location: Ballerup Denmark
Type of Employment: Full-time