Performance Marketing Lead

Overall Accountability

As the Performance Marketing Lead atGuardsix youare responsible fordevelopingoptimizing and scalingGuardsix global inbound and performance marketing engine to support pipeline growth customer engagement and measurable business impact.

You own the performance marketing strategy execution automation tracking and optimization across digital channels campaigns and reporting ensuring alignment across the full customer journey from awareness and demand generation to engagement conversion retention and advocacy.

You play a key role in connecting andoptimizingmarketing activities across regions campaigns content channels and systems to improve efficiency attribution lead quality and pipeline contribution.

This is a hands-on strategic role requiring deep performance marketingexpertise analytical thinking commercial understanding and strong operational experience within a B2B and partner-led environment.

Key Responsibilities

• Develop and execute the global performance marketing and inbound strategy aligned with business and pipeline goals

• Own andoptimizeinbound lead generation across paid organic web content email and campaign activities

• Drive conversion optimization and performance improvements across the full customer journeyas a seasoned inboundarchitect

• Build scalable tracking attribution reporting lead scoring automation and lead management frameworks across marketing activities

• Analyze campaign channel and funnel performance toidentifyoptimization opportunities and improve ROI

• Ensure alignment between campaigns targeting messaging landing pages automation and conversion flows

• Partner with regional marketing Product Marketing Sales and web development teams to align demand generation efforts

• Manage external agencies media spend and performance marketing budgets to ensure measurable impact and high-quality execution

• Drive SEO SEM retargeting and digital campaign optimization initiatives

• Continuously improve marketing processes automation workflows reporting and performance frameworks

• Support executive reporting and provide strategic recommendations based on performance insights and market data
  

Competencies & Requirements

• Strong experience in B2B SaaS or cybersecurity performance marketing and demand generation

• Deep understanding of inbound marketing customer journeys funnel optimization and lead generation strategies

• Strong operational understanding of marketing automation CRM workflows attribution and lead lifecycle management

• Strong understanding of automation workflow optimization and scalable demand generation processes

• Proven ability tooptimizecampaigns conversion flows attribution models and marketing performance

• Strong analytical and strategic mindset with ability to translate data into actionable business recommendations

• Strong stakeholder management and communication skills with ability to influence senior stakeholders

• Ability to balance strategic thinking with hands-on execution

• Experience managing agencies media budgets and external vendors

• Commercial mindset with focus on lead quality pipeline contribution and measurable business impact

• Ability to thrive in a fast-paced high-growth environment

Professional & Technical Skills

• Deep hands-on experience with HubSpot and Salesforce including campaign execution lead management reporting automation and funnel optimization

• Strong experience with marketing automation lead scoring nurture flows funnel management and workflow optimization

• Strong experience with paid media platforms including LinkedIn Google Ads and retargeting platforms

• Strong understanding of SEO SEM web analytics attribution and conversion optimization

• Experience with reporting dashboarding and performance analysis tools

• Experience working with landing page optimization web performance and A/B testing

• Strong project management analytical and reporting skills
  

Leadership & Collaboration

• Act as the performance marketing lead across global marketing initiatives

• Partner closely with regional marketing Sales Product Marketing and web development teams

• Influence stakeholders through data-driven insights strategic recommendations and performance analysis

• Ensure alignment across campaigns channels reporting and demand generation activities

• Drive continuous optimization and accountability across inbound and digital marketing performance

Experience & Background

• 710 years of experience in performance marketing demand generation or digital marketing within B2B SaaS or cybersecurity

• Strongtrack recorddriving inbound growth lead generation and pipeline contribution

• Experience working with complex B2B customer journeys and partner-led GTM environments

• Strong hands-on experience with HubSpot Salesforce and marketing automation workflows is highly preferred

• Experience managing global or multi-region digital marketing initiatives is preferred

• Fluent in English written and spoken

• Bachelors degree in Marketing Business Communications or related field

We look forward to hearing from you!

Why you would love working at Guardsix:

Wereon a growth journey and we offer a challenging and exciting international work environment on thecutting edgeof cybersecurity technology. We strive to deliver outstanding results in a positive collaborative and inclusive atmosphere with great opportunities for personal growth and development.

At the heart of everything we doareour values: CollaborationPassionand Impact. These values are not just words but our way of living. By design we push to create a culture that is dynamic positive and contagious. Where each person can show up as their true self knowing they are valued heard and respected.

Here at Guardsix you wont just be solving technical problems but as a part of our diverse and passionate global team youll be joining a company dedicated to shaping the future of cybersecurity solutions.

Get to know Guardsix:

Headquartered in Copenhagen Denmark with offices across Europe the USA and Asia Guardsix is a multinational and multicultural cybersecurity company. Guardsix safeguards society in a digital world by helping customers and Managed Security Service Providers (MSSPs) detect cyberattacks. Combining reliable technology with a deep understanding of cybersecurity challenges we make security operations easier giving organizations the freedom to progress.

Were on a mission. We want to detect every cyberattack. Its a bold mission. Some might even say it cannot be done. Were aiming to prove otherwise. Guardsixs SIEM and NDR technologies improve visibility and give a multi-layered approach to cybersecurity that helps customers and MSSPs navigate the complex threat landscape.

Compensation Transparency

The salary range displayed for this role reflects our benchmark for the total gross monthly compensation 9before taxes and other deduction) including any potential bonus or variable salary components individual compensation will be determined based on factors as relevant experience technical competency level and seniority alignment with the position requirements. The salary range excludes any country specific benefits.

Ready to apply

We are interviewing candidates on an ongoing basis so click Apply for This Joband we will get back to you directly.

If you have any questions about this position please send an email to the People and Culture Team at

Required Experience:

Senior Manager