Manager Marketing

Publicis Sapient is a digital transformation partner helping established organizations get to their future digitally enabled state both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods fusing strategy consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of the next our 20000 people in 53 offices around the world combine experience across technology data sciences consulting and customer obsession to accelerate our clients businesses through designing the products and services their customers truly value.

Our platforms use AI built on deep enterprise context to help clients modernize build agentic solutions and sustain competitive advantage. The combination of our AI platforms and the expertise of our people enables us to deliver faster more effective outcomes that are specific to our clients businesses industries and customers.

Publicis Sapient is seeking a Nordics Marketing & Growth Lead to join our global marketing function. This role sits at the intersection of country marketing field marketing and sales enablement with a clear mandate to strengthen our market presence and pipeline across the Nordic region.

Reporting to the Director Marketing this role is responsible for shaping and executing high-impact locally relevant marketing programsparticularly events and field marketingthat directly support growth priorities in Denmark Sweden Norway and Finland.

Responsibilities

Country & Growth Marketing

Own and execute the Nordics country marketing strategy aligned to global priorities and local growth objectives

Translate regional business priorities into practical on-the-ground marketing programs that support priority accounts and opportunities

Act as the primary marketing partner to country and sales leadership in the Nordics

Events & Field Marketing (Core Focus)

Lead the design delivery and measurement of high-impact events across the Nordics including executive roundtables flagship events partner-led initiatives and industry forums

Own events end-to-end: concept agenda speakers partners budget logistics follow-up and pipeline impact

Use events as a primary GTM lever for relevance relationship-building and deal progression

B2B Communication Skills

Experience with LinkedIn communication including targeted outreach and engagement strategies

Strong background in PR with the ability to craft and amplify compelling stories

Proven ability to drive visibility through media and communication channels

Established relationships with journalists and media outlets are highly valued

Sales Enablement & Account Support

Partner closely with Sales to support account-based marketing priority pursuits and client engagement

Equip sales teams with relevant narratives content and market context tailored for Nordic clients and industries

Co-create integrated marketing motions with alliances and partners (e.g. Salesforce IBM and other ecosystem partners)

Budget & Performance Management

Manage the Nordics marketing budget working within local and cross-country funding models

Track and report performance with a clear focus on pipeline contribution influence and commercial impact

Provide transparent updates and insights to senior stakeholders

Stakeholder & Ecosystem Collaboration

Work closely with global marketing teams alliance marketing and external partners to deliver locally relevant programs

Act as a visible and trusted marketing leader within the Nordic organisation

The role bridges Marketing and Sales with a strong emphasis on commercial impact and field execution

Up to 8 years of experience in B2B marketing and field marketing roles

Strong hands-on experience running events and field marketing programsthis is a core requirement

Proven ability to work in close partnership with sales teams supporting pipeline and account growth. Experience working in collaboration with global centralised functions like Creative MarOps etc.

Confidence with using CRM systems

Experience operating autonomously in a country or regional marketing role

Strong understanding of Nordic markets and business culture

Comfortable working in a matrixed global organisation with multiple stakeholders

Established experience in using AI to make your work more efficient including the ability to design workflows

Nice to have

Experience in consulting technology digital or professional services environments

Exposure to ABM alliance marketing or partner-led GTM models

As part of our dedication to an inclusive and diverse workforce Publicis Sapient is committed to Equal Employment Opportunity without regard to race color national origin ethnicity gender protected veteran status disability sexual orientation gender identity or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans throughout our recruitment process. If you require assistance or accommodation please contact