Paid Search & Digital Acquisition Specialist

Join KILROY and boost growth across 8 markets

At KILROY we help people explore the world through life-defining travel experiences. To support our growth ambitions we are looking for aPaid Search & DigitalAcquisition Specialist.

This is a hands-on performance marketing role. Based in Copenhagen you will own the strategy and execution of our Google Ads ecosystem across eight markets. You will collaborate closely with local marketing managers to scale qualified travel requests (leads) advice on budget optimizations ensure our core tracking (GTM and GA4) is running smoothly and help shape our paid social presence.

If you are a collaborative problem-solver who enjoys multi-channel digital acquisition and has a passion for travel we want to hear from you.

Own and Optimise Paid Search & Video Performance

• Manage scale and optimise Google Ads campaigns across multiple markets and languages spanning Search YouTube Performance Max and Demand Gen.
• Drive the execution of YouTube video advertising leveraging visual storytelling to capture demand and engage travellers
• Utilize automated bidding and AI-driven capabilities to maximize campaign efficiency (CTR CPA and conversion rates)
• Develop and optimize value-based bidding (tCPA) ROAS and an overall commercial mindset
• Partner with local market teams to align always-on campaigns seasonal promotions and commercial priorities
• Proactive approach in maintaining account hygiene and overcoming challenges by providing solutions to local marketing managers

Support and Expand Paid Social Initiatives

• Collaborate on the strategy and execution of Paid Social campaigns (primarily Meta/Instagram and TikTok) to support our overall acquisition goals
• Work closely with local teams and content creators to ensure paid social ads are engaging relevant and driving high-quality travel requests.
• Test and learn across social platforms to find new ways of reaching and inspiring potential travelers.

Manager Core Tracking & Basic Reporting

• Manage Google Tag Manager (GTM) to ensure accurate conversion tracking and data consistency across Google Ads and GA4.
• Keep track of weekly performance trends sharing clear straightforward updates on campaign results with local teams.
• Maintain simple existing performance dashboards to give the marketing team easy visibility into ad spend and lead volume.

You are a performance marketerfirst and foremost. You love running campaigns that move the needle whetherthatsa Google Search ad a YouTube video or a paid social campaign. You understand thatgreat performancerelies on clear tracking and you use your collaborative mindset to work seamlessly with local market managers across have an appreciation forlocal and cultural differences across markets andhas an instinct forutilizinginsighttogether withlocal marketing managers. Proactivity andlearningare some ofyour strong suitsin your professional processes.

• 3 years of hands-on experiencemanaging Google Ads campaigns with a proventrack recordof driving lead generation.
• StrongexpertisewithSearch Performance Max YouTube and automated bidding.
• Practical day-to-day experience usingGoogle Tag ManagerandGA4to check andmaintainstandard tracking.
• A commercial mindsetyou focus on what drivescommerciallyvaluable acquisitionsand businessgrowth.

• Hands-on experience building andoptimizingPaid Social campaigns (Meta TikTok etc.)and stayingup-to-dateabout best practices.
• Experience managing multi-marketandmulti-language campaigns.
• Familiarity with simple reporting tools like Looker Studio or .
• Background in B2C travel youth marketing or lead-generationforadvisory salesbusinesseswith high basketsizes and long salescycles.

Growth:Measurable increase in high-intent qualified travelrequestsfrom Google Ads YouTube and paid social channels.

Collaboration:Strong alignment with local marketing managers to maximize campaign impact across all 8 markets.

Data Health:A reliable clean GTM and GA4 setup that keeps our basic conversion trackingaccurate.

Clarity:Transparent simple reporting that keeps the organization informed on performance.

Our corporate language is English so it is no problem for you to engage in complex discussions even if this is not your native tongue. And of course it isalways nice tostrong plus if you are a traveller at heart and have experienced the positive impact of travelling will be working from our headquarterin Copenhagenandreferring to Head of Marketing Bjarke Hjorth.

If you are excited about this opportunity and can see yourself add value to this position goaheadand apply as soon as byfilling out the form and uploading your cv through this link.

If you choose toutilizeAI in assisting writing a cover letter for you please make this an example of prompting skills and makethe text both authenticinsightfuland personal.

Deadline for doing this is August 31st 2026 but we are reviewing and interviewing on an ongoing basis so please dont hesitate to submit your application. Start date: September or October 1st.

Please check out the websites you will be working on here: here: any of our otherBTC-websites.

We look forward to hearing from you!

KILROY is your go-to travel brand for young-minded people looking for life-defining adventures anywhere in the believed that travel has the power to shape people and people have the power to shape the world. We help break down borders shift perspectives and open minds. Whetheritsthrough shared adventures meaningful cultural experiences or stepping out of your comfort zone a journey with KILROY is a step toward a more connected curious and open-minded world.

Our story started back in 1946 when in post-war Scandinavia student travel organisations laid the foundation for what would later become KILROY. Today were market leaders in Belgium Denmark Finland Iceland Norway Sweden the Netherlands and the UK. KILROY is part of the Kilroy Group which includes 7 brands (BENNS Education Abroad ISIC Jysk Rejsebureau KILROY MyPlanet and Winberg Travel). Together were more than 400 passionate travel professionals across Europe generating a total turnover of DKK 15 billion in 2025.