EU Product Manager – Loyalty & Customer Experience

Job Description

EU Product Manager Loyalty & Customer Experience

Overview

Be a key part of Circle Ks journey as we evolve and scale our global loyalty ecosystem and deliver meaningful personalized customer experiences at every interaction.

We are building a modern loyalty platform that connects customer data digital experiences CRM and in-store moments to create seamless value-driven engagement. This role is critical in shaping how we move from transactional interactions to long-term customer relationships that drive sustained growth.

As a Product Manager you will be accountable for delivering measurable valueimproving customer engagement increasing visit frequency and driving incremental revenuethrough thoughtfully designed loyalty experiences and capabilities.

What Youll Do

As a Product Manager within the Loyalty & Customer Experience team you will be responsible not just for delivery but for outcomes and impact.

Own Value Delivery (Outcomes Over Output)

• Own clearly defined customer and business outcomes (e.g. new loyalty members increased visit frequency improved engagement higher redemption incremental revenue).

• Define success metrics upfront and ensure every initiative has a measurable impact tied to customer behavior and business value.

• Continuously evaluate performance of your product area and adjust priorities based on data insights and results.

• Proactively identify opportunities to unlock additional value through optimization experimentation and iteration.

Product Strategy & Prioritization

• Contribute to the loyalty product vision by identifying high-impact opportunities that drive customer and business value.

• Prioritize work based on expected value (customer impact business potential strategic alignment) not just stakeholder demand.

• Translate customer problems and business goals into clearly defined product initiatives with measurable outcomes.

• Support test-and-learn approaches validating value early through pilots and iterative releases.

End-to-End Experience Product Ownership

• Own the lifecycle for your product areafrom discovery through delivery and post-launch optimizationwith a strong focus on outcomes.

• Deliver experience capabilities across mobile web CRM and in-store experiences that improve how customers earn redeem and engage.

• Ensure solutions are scalable intuitive and aligned to delivering sustained value over timenot one-off features.

Cross-Functional Leadership & Alignment

• Partner with Loyalty CRM Merchandising Technology Data and Retail Systems to align on shared value outcomes.

• Influence stakeholders by grounding decisions in data customer insights and expected ROI.

• Lead alignment across teams to ensure end-to-end experiences deliver cohesive and measurable impact.

• Drive clarity and focus during PI planning ensuring prioritization reflects highest-value work.

Customer & Experience Excellence

• Champion the customer by ensuring loyalty experiences are relevant personalized and easy to understand.

• Form strong partnership with UX and research teams to continuously improve conversion engagement and overall experience quality.

• Leverage customer data and personalization to deliver the right value at the right moment.

What You Bring

Required Qualifications

• 35 years of experience as a Product Manager owning digital products end-to-end.

• Proven track record of delivering measurable customer and business outcomes not just features.

• Experience with customer-facing platforms (mobile web CRM or loyalty programs).

• Strong understanding of KPIs tied to engagement retention and customer lifetime value.

• Experience working in Agile environments.

• Ability to prioritize based on value balancing short-term wins with long-term impact.

• Strong stakeholder management and ability to influence without authority.

• Technical fluency with digital platforms integrations and data ecosystems.

Preferred Qualifications

• Experience with loyalty rewards personalization or CRM platforms.

• Familiarity with customer data platforms (CDPs) segmentation and lifecycle marketing.

• Experience in retail e-commerce or omnichannel environments.

• Understanding of data privacy consent and governance.

You will succeed in this role if you:

• Are outcome-drivenand motivated by delivering measurable impactnot just shipping features.

• Think in terms of value creationfor both the customer and the business.

• Are comfortable making trade-offs and saying no to lower-impact work.

• Balance strategic thinking with strong execution discipline.

• Thrive in ambiguity and bring structure and clarity to complex problem spaces.

• Are deeply customer-centric with a strong intuition for what drives engagement and loyalty.

• Communicate clearly and bring stakeholders along through data-backed storytelling.

Why This Role Matters

This role is central to how Circle K builds deeper relationships with customersturning everyday transactions into ongoing engagement and long-term loyalty. Your work will directly influence how millions of customers perceive value engage with the brand and choose Circle K time and time again.

Why work with us

• ACTisaproudreceiverGallupExceptionalWorkplaceAward(GEWA)

• Completebenefitspackages(healthinsurancepensioncontributionetc.).

• Possibilityof enrollinginstockpurchaseplan.

• Employeediscountonfuel.

• A nice working atmosphere where we value our employees with access to modern work tools and office space.

• The opportunity to develop yourself and grow in an international company: As you grow we grow together.

• Learningopportunitiestodevelopnewskillsandtoevolveprofessionallyinafast-growingcompany.

At Circle K our culture is shaped by our team members and how we treat each guiding principles are the core values we live by and inform all our actions and business decisions. You can find them atValues and Culture Circle K.. We hope they resonate with you and look forward to discussing them during your interview.

INTERESTED

Wearelookingforwardtoyourapplication!

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