Creative Content Producer
Copenhagen - Denmark
Job Summary
VINNYs is looking for a talented and seriously ambitious creative who wants to build something not just fill a calendar. As our Creative Content Producer you carry the brands content presence from plan to published. You understand how a brand lives online and you can hold the creative vision and the production plan in the same hand.
Heres the part that matters most: you make things ship. Our Creative Director sets the vision and the bar. Your job is to turn that vision into a steady high-quality output that goes live on time without needing to be chased. You bring the discipline and follow-through that lets the creative actually land in the world.
You get real responsibility from week one and the room to prove what you can do with it.
WHAT YOU OWN
Content strategy
Build and maintain the annual content calendar. Translate brand direction into a weekly and monthly content plan then keep it on track.
Tone & creative direction
Help define the visual and editorial tone and make it live through the content. That includes how VINNYs sounds not just how it looks: every caption and every collaboration should be unmistakably us. Brief and coordinate photographers videographers and other external creatives.
Execution
Produce and publish content yourself: stories posts short-form video campaign assets. You also make your own graphic assets from banners and story templates to social visuals without external dependencies.
Activations & events
Assist the Creative Director across VINNYs physical activations: planning logistics suppliers and execution on the day. You also make sure every activation is captured and turned into content that keeps working long after the doors close.
Outreach & relations
Identify gifting candidates press contacts and aligned creators. Own your part of the follow-up and relationship management.
Reporting
Track what works and capture the lessons. Surface insights to the Creative Director and Digital Growth Director every week so the next plan is sharper than the last.
WHAT THIS ROLE IS NOT
A reactive content executor who waits to be briefed.
A dedicated graphic designer. You are fluent in Photoshop or similar and create your own content assets but you dont produce print-ready or brand-level design work.
A performance marketer. You create the content that fuels performance but you dont run the media.
WHO YOU ARE
This is a role for a builder and a finisher not a second visionary. Youll thrive here if the description below sounds like you.
A self-directed creative who can hold strategy and execution in the same hand and who gets real satisfaction from seeing things finished and live not just imagined.
Highly organised. You can run a content calendar keep production moving and close loops without being managed.
Deeply fluent in how brands live on Instagram and other relevant platforms: what performs why and what to do next.
Visually sharp with a point of view. You can brief a photographer and know when the shot is right.
Proactive. You bring ideas flag opportunities and move without waiting to be asked.
Collaborative and low-ego. Youre energised by making a creative vision real and comfortable letting the Creative Director own the vision while you own the build. You can push back on timelines and standards without making it a fight.
Comfortable in a small team where ownership is real and impact is visible.
Ambitious in the impatient way. You want a place that hands you responsibility before you have formally earned it and you are ready to prove you can carry it.
1-3 years in brand content or social media or you are a student or early-career talent with a portfolio that already proves you can do the work. A fashion lifestyle or streetwear background is a plus. What matters most is your eye your initiative and your ability to consistently turn a creative vision into finished work that lives online.
WHAT YOU GET
Direct daily access to a founder and Creative Director with a real name in the industry and a front-row seat to how a global brand and creative decisions actually get made.
Responsibility from the start. Within a year you will have a portfolios worth of work that went live with your fingerprints on it.
A role built to grow. 20 hours a week today with the ambition of full-time as fast as the business can support it.
A small team where ownership is real feedback is fast and impact is visible.
HOW WE WORK TOGETHER
Youll work closely with our Creative Director who leads on vision and brand. A few things worth knowing about that partnership going in:
Decisions land best as options with a clear rationale and a timeline not as binary yes or no by Friday asks. Bring the thinking not just the question.
Youll have real creative autonomy inside clear strategic guardrails. Independence is expected; so is staying aligned.
Part of your value is keeping things moving when a project risks getting stuck in refinement. A steady hand on the production plan is as prized here as a good idea.
WHAT SUCCESS LOOKS LIKE
VINNYs content has a clear consistent point of view.
The Creative Director can trust that daily output reflects the brand without constant oversight.
A well-planned proactive and structured content strategy and annual calendar exist and are used across departments.
External creative relationships are built and managed without bottlenecks.
Activations run smoothly and leave behind content that keeps working afterwards.
HOW TO APPLY
Send your CV portfolio and a short note on why you are the right fit for this role. We review applications on a rolling basis. The hiring process consists of two to three conversations a case interview and a personality test (TT38).
About Company
VINNY’s is for how you move through the world. The same pair from boardrooms to backrooms. Classic shoes for big city life. Named after his first-born son and rooted in an appreciation for well-made objects, music, and dressing with effort, Virgil Nicholas founded VINNY’s in 2019 as a ... View more