Senior Media Buyer & E-commerce Growth Manager
Prague - Czech Republic
Job Summary
We are looking for an entrepreneurial and performance-driven professional to take ownership of the growth of an established Direct-to-Consumer (DTC) e-commerce business in the Czech Republic.
This is a unique opportunity for someone who enjoys working beyond paid advertising. While performance marketing will be a key part of the role you will also be responsible for driving overall e-commerce growth optimizing the customer journey managing Shopify operations and helping scale a subscription-based business model.
You will work remotely while collaborating with local specialists and support teams in the Czech market across customer service logistics creative production and other operational areas.
- Plan launch and optimize paid advertising campaigns across Meta Google TikTok and other relevant channels.
- Manage media budgets and maximize ROAS MER customer acquisition and profitability.
- Analyze campaign performance and identify growth opportunities.
- Coordinate with creative teams to develop high-performing ad concepts and creatives.
- Implement testing frameworks for audiences offers landing pages and creatives.
- Manage and optimize the Shopify store to improve conversion rates and customer experience.
- Monitor key e-commerce KPIs and identify opportunities to increase revenue and profitability.
- Coordinate website improvements promotions merchandising and product launches.
- Work closely with developers designers and local partners when needed.
- Ensure accurate tracking reporting and attribution across all channels.
- Develop initiatives to increase subscription acquisition retention and customer lifetime value.
- Optimize subscription offers upsells cross-sells and retention flows.
- Analyze subscription metrics and identify opportunities for sustainable growth.
- Collaborate with CRM and retention initiatives to improve recurring revenue performance.
- Take ownership of the overall growth strategy for the Czech market.
- Monitor market trends competitors and customer insights.
- Identify opportunities to improve acquisition retention and operational performance.
- Coordinate with local teams and external partners to execute growth initiatives.
- Drive a culture of testing learning and continuous improvement.
- 4 years of experience managing paid media for DTC e-commerce brands.
- Proven track record of scaling profitable e-commerce businesses.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience managing Shopify stores.
- Understanding of subscription-based e-commerce models.
- Strong analytical skills and data-driven decision making.
- Experience working with CRO retention and customer lifecycle strategies.
- Ability to work independently and take ownership of results.
- Excellent project management and communication skills.
- Professional English proficiency.
- Experience in the Czech market is a strong plus.