Product Manager Content Creation, Design System (Associate Director)

Job Description

You will be responsible for managing and evolving the omnichannel design system that underpins how customer-facing content is created assembled and delivered across all brands and geographies. This role owns the design system as a product covering its component library design tokens usage standards documentation and governance model so that every brand and market works from one consistent accessible and modular foundation. The role sits within the content supply chain space and spans the design and content tooling landscape including Adobe Creative Suite Figma and emerging AI capabilities.

This leader partners across product brand creative agency technology and market teams to define the standards and rules that govern content development at scale and to drive adoption of the design system across the organization. The role requires strong cross-functional leadership in a matrixed environment with accountability for the design system roadmap component and token architecture contribution and governance processes release and versioning discipline and measurement of reuse consistency and adoption across brands and markets.

This role will report to the Director Content Creation & Storage. It will supervise and coordinate the work of others in a matrixed environment without formal direct reports.

Key Accountabilities

Design System Strategy and Roadmap

• Own the omnichannel design system as a product defining its vision roadmap and release plan so that it serves all brands and geographies with one consistent set of components patterns and tokens

• Translate brand identity accessibility requirements and channel needs into design standards rules and reusable components that teams can apply without reinterpreting them

• Govern the integration between Figma Supernova and downstream developer environments ensuring design tokens serve as a reliable source of truth for both human engineers and AI code-generation workflows

• Establish versioning deprecation and contribution processes that allow the system to evolve continuously without breaking existing brand and market assets

Design System Delivery and Governance

• Manage the component library and token architecture in Figma ensuring libraries are well structured documented and ready for design-to-development handoff

• Run the governance model for the system including intake of contribution requests design review quality control and approval of new or changed components

• Maintain alignment between design assets and downstream production so that components flow reliably into campaign and content creation across the Adobe Creative Suite Figma and AI-enabled solutions

Adoption Enablement and Content Standards

• Drive adoption of the design system across brands markets and agency partners through clear documentation onboarding training and hands-on design support

• Define and publish the standards and rules for content development including modular content structures naming metadata and usage guidance that make assets reusable across channels

• Partner with agencies and internal creative teams so that new work is built from the system rather than alongside it and capture feedback that improves the system over time

AI-Enabled Content and Innovation

• Define how AI-generated content is created reviewed and governed within the design system including templates prompts and guardrails that protect brand and compliance integrity

• Evaluate emerging design and content technologies and recommend where they can improve the speed quality and consistency of content production

• Pilot new approaches with selected brands or markets measure the outcome and scale what works into the standard system

Measurement and Cross-Functional Partnership

• Define and monitor KPIs for the design system including component reuse adoption by brand and market consistency accessibility conformance and impact on content cycle time

• Act as a strategic partner across product brand creative technology and market teams to align design priorities with the wider content supply chain roadmap

• Create transparency through reporting and leadership updates that communicate progress risks and the decisions needed to keep the system healthy

Requirements

• Minimum 6 years of experience in product management design systems or digital and brand experience delivery for enterprise-scale organizations agencies or technology companies operating in a complex matrixed environment

• Direct experience owning and developing a design system end to end in another enterprise agency or in-house brand team including component libraries design tokens pattern documentation versioning and contribution models

• Deep hands-on knowledge of Figma including component architecture variables and tokens shared libraries and design-to-development handoff together with strong working knowledge of the Adobe Creative Suite

• Proven experience utilizing Supernova(or similar design system tooling) alongside engineering environments (such as Storybook and GitHub) to manage design tokens automate live documentation and bridge the gap between design files and production code

• Strong experience partnering with brand creative agency engineering and market stakeholders to align design standards with brand identity campaign needs and channel requirements

• Practical experience applying AI-generated content in a design or content production context including template and prompt design quality control and the guardrails required for regulated use

• Proven ability to leverage standards and rules for content development including modular content models reusable asset structures metadata naming conventions and accessibility requirements

• Strong understanding of working in regulated or compliance-sensitive environments with the ability to embed appropriate governance consistency and quality into design and content standards

• In sum the ideal candidate has with experience delivering design systems across multiple brands and geographies within an omnichannel content supply chain including integration with Adobe Creative Suite Figma and AI-enabled solutions

• Ability to travel up to 20% based on business need

• Bachelors degree in design human-computer interaction marketing communications technology or a related field required. Advanced degree preferred

Necessary Competencies

• Strong product mindset with the ability to treat the design system as a living product with a vision roadmap release cadence and measurable adoption

• Excellent stakeholder engagement and communication skills with the ability to influence brand creative agency and market teams across leadership levels in a matrixed environment

• Strong design craft and systems thinking with an eye for consistency accessibility and modularity across channels brands and touchpoints

• Analytical and outcome-oriented approach with the ability to define KPIs for reuse consistency and adoption and to act on what the data shows

• Strong collaboration and leadership presence with the ability to work through ambiguity balance competing brand and market priorities and deliver results through others

Success Criteria for the role

• One omnichannel design system is in place and actively used across brands and geographies with clear ownership and a predictable release cadence

• Components tokens and content standards are well documented accessible and adopted by internal teams and agency partners

• Content production is faster and more consistent with measurable growth in component reuse and a reduction in rework and off-system assets

• AI-generated content is produced within defined standards and guardrails with brand quality and compliance maintained

• Stakeholders view the design system team as a trusted partner that brings structure craft and momentum to omnichannel content creation

Our Offer

The primary location is Prague benefits in other countries may differ.

• Exciting work in a great team global projects international environment

• Opportunity to learn and grow professionally within the company globally

• Pension and health (Canadian Medical) contributions

• Internal reward system plus referral program

• 5 weeks annual leave 5 sick days 15 days of certified sick leave paid above statutory requirements annually 40 paid hours annually for volunteering activities 12 weeks of parental contribution

• Cafeteria for tax free benefits according to your choice (meal vouchers sport culture health travel etc.) Multisport card Vodafone Raiffeisen Bank and Foodora discount programs

• Up-to-date laptop and iPhone parking in the garage showers refreshments

• Competitive salary incentive pay and many more

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