Product Analyst, Mobile Messaging

Job Description

The Position

The Product Analyst for Mobile Messaging will support the strategy rollout and optimization of mobile messaging capabilities with an initial focus onWhatsAppand the potential to scale to additional providers such asLineandSMS. This role will be responsible for supporting new market launches analyzing market demand and adoption generating insights to improve performance and enabling optimization of mobile messaging usage across markets.

The successful candidate will work closely with cross-functional stakeholders across marketing product operations and analytics to ensure effective implementation adoption and continuous improvement of mobile messaging initiatives. This role will also support onboarding activities and knowledge transfer to market teams and other stakeholders.

What will you do

• Support the rollout of mobile messaging solutions into new markets beginning with WhatsApp and expanding to other providers as required.
• Coordinate onboarding activities for local and regional stakeholders.
• Develop and deliver knowledge transfer materials and sessions to ensure successful adoption and operational readiness.
• Collaborate with internal teams to ensure market launch requirements dependencies and timelines are met.
• Analyze market demand readiness and opportunity for mobile messaging capabilities.
• Assess customer and market trends to inform rollout prioritization and channel strategy.
• Monitor the competitive landscape and emerging developments in mobile messaging and digital engagement.
• Provide data-driven recommendations to support market expansion and business decision-making.
• Track and analyze mobile messaging performance across markets and use cases.
• Evaluate key metrics including adoption engagement conversion retention and operational effectiveness.
• Translate data into actionable insights to improve market usage and optimize campaign performance.
• Identify opportunities to enhance customer experience operational efficiency and channel effectiveness.
• Partner with marketing digital product and operational teams to support execution and continuous improvement.
• Communicate findings recommendations and progress updates to stakeholders in a clear and concise manner.
• Contribute to documentation reporting and governance processes related to mobile messaging.
• Act as a knowledgeable point of contact for mobile messaging best practices within an omnichannel marketing environment.

Qualifications Skills & Experience Required

• Bachelors degree in Marketing Business Analytics Communications or a related field or equivalent experience.
• Previous experience in product analysis digital marketing marketing operations customer engagement or related discipline.
• Strong understanding of omnichannel marketing and digital marketing principles.
• Experience working with mobile messaging or comparable customer communication channels preferred.
• Strong analytical skills with the ability to interpret data identify trends and develop recommendations.
• Excellent communication presentation and stakeholder management skills.
• Proven ability to work across cross-functional teams in a matrixed environment.
• Experience supporting onboarding training or knowledge transfer activities.
• Strong organizational skills and ability to manage multiple priorities effectively.
  

Nice to have

• Experience with WhatsApp Business Line SMS or other mobile messaging platforms.
• Familiarity with campaign performance analysis customer journey optimization or channel activation.
• Experience in a global or regional organization supporting multiple markets.
• Knowledge of marketing technology platforms CRM systems or digital engagement tools.
• Exposure to launch planning operational readiness or change management activities.

What we offer

• Exciting work in a great team global projects international environment.
• Opportunity to learn and grow professionally within the company globally.
• Hybrid working model flexible role pattern (e.g. even 80% full-time is possible in justified cases).
• Pension and health insurance contributions.
• Internal reward system plus referral programme.
• 5 weeks annual leave 5 sick days 15 days of certified sick leave paid above statutory requirements annually 40 paid hours annually for volunteering activities 12 weeks of parental contribution.
• Cafeteria for tax free benefits according to your choice (meal vouchers sport culture health travel etc.) Multisport Card.
• Vodafone Raiffeisen Bank and Foodora discount programmes.
• Up-to-date laptop and iPhone.
• Parking in the garage showers refreshments massage chairs library music corner.
• Competitive salary incentive pay and many more.

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