Offline Media Propositions Lead
Job Location:
Prague - Czech Republic
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
dunnhumby is the global leader in Customer Data Science partnering with the worlds most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight advanced technology and close collaboration to help our clients grow innovate and deliver measurable value for their customers.
dunnhumby employs nearly 2500 experts in offices throughout Europe Asia Africa and the Americas working for transformative iconic brands such as Tesco Coca-Cola Nestlé Unileverand Metro.
- Lead the full lifecycle of offline media propositions from concept and feasibility through to commercial launch and performance evaluation.
- Design and evolve scalable commercially viable media offerings across instore screens digital displays and OOH environments.
- Create new media formats packages and sponsorship opportunities that maximise the value of physical retail assets.
- Contribute to longerterm offline media portfolio and selling strategies ensuring propositions meet advertiser and retailer needs.
- Support the development of integrated media propositions combining online and offline channels into a cohesive retail media offer.
- Work closely with operations and delivery teams including colleagues in Prague to ensure propositions are operationally robust and easy to execute.
- Identify opportunities for screen network expansion new placements innovative formats and creative use cases.
- Develop compelling screenbased propositions for both endemic and nonendemic advertisers.
- Act as a senior partner to retailer stakeholders on network development execution and optimisation.
- Analyse campaign performance and translate insight into clear optimisation and growth recommendations.
- Build strong case studies and proof points that demonstrate the impact and value of instore and OOH media.
- Partner with Sales GotoMarket Digital Media Insights and Ads teams to create clear product narratives and sales materials.
- Elevate offline media propositions into clientready outcomedriven commercial offerings.
- Use market research insight and campaign data to continuously refine propositions and identify new opportunities.
- Deliver training and enablement sessions to sales teams strengthening confidence in offline and instore media solutions.
- Build trusted relationships with senior internal and external stakeholders across multiple functions and markets.
- Lead your own portfolio of projects setting priorities and driving delivery against clear objectives.
- Balance strategic leadership with handson execution to ensure highquality outcomes.
- Bring the voice of the client and the market into proposition innovation and prioritisation.
- Proven experience leading complex crossfunctional projects and delivering measurable commercial impact.
- Strong background in media retail media OOH screenbased media networks or instore media.
- Demonstrated experience developing new media products propositions or formats.
- Confident communicator able to influence senior stakeholders and clearly present ideas plans and results.
- Experience working with retailers FMCG brands media agencies or media sales teams is highly desirable.
- Comfortable working in an international environment collaborating with teams such as Tesco Media Prague.
What you can expect from us
We wont just meet your expectations. Well defy them. So youll enjoy the comprehensive rewards package youd expect from a leading technology company. But also a degree of personal flexibility you might not expect. Plus thoughtful perks like flexible working hours and your birthday off.
Youll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble small-business feel that gives you the freedom to play experiment and learn.
And we dont just talk about diversity and inclusion. We live it every day with thriving networks including dh Gender Equality Network dh Proud dh Family dh One dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.
Our approach to Flexible Working
At dunnhumby we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others so if this is important to you please raise this with your recruiter as we are open to discussing agile working opportunities during the hiring process.
For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)
About Company
Global leader in Customer data science, retail media and analytics, experts in working with brands, grocery retail, retail pharmacy, and retailer financial services.
