F&B Marketing Manager

Fairmont Golden Prague is not just a hotel - it is a gastronomic destination of the city. The hotel operates six restaurants and bars which aim to become a natural part of Pragues life and attract both hotel guests and local clientele.

We are looking for a key person who will:

• take full responsibility for the marketing and branding of all F&B outlets ensure their long-term occupancy  and increase profitability
• build a strong hotel F&B brand
• actively manage their market positioning

This role is a business-driving role with a direct impact on restaurant revenue and has the mandate to influence decision-making (product pricing promotions events positioning).

THE SCOPE OF YOUR INFLUENCE

Strategy & positioning

• creation and management of the marketing strategy for all F&B outlets
• defining the role of each concept:
  • fine-dining (Zlatá Praha)
  • bar & restaurant (Golden Eye)
  • casual dining (Greenhouse)
  • breakfast & brunch (Kafka Brasserie)
  • wellness gastronomy (Tilia Garden)
  • lobby bar (Coocoos Nest)
• working with target groups

Occupancy & revenue

• responsibility for promotional activities and outlets traffic
• collaboration on pricing strategy conversions seasonal campaigns (e.g. Christmas brunches events)

Campaigns & communication

• 360 campaign creation and execution
• online & offline marketing including social media PR influencers events brand collaborations collateral outdoor advertising

Content and storytelling

• building a strong hotel F&B brand

Cooperation with F&B

• daily cooperation with the F&B management and teams influencing the offer concept menu storytelling guest experience

Vendor management

• management of agencies and freelancers

Data & optimization

• monitoring traffic campaigns paid online activities ROI
• working with data and translating it into decision-making

Qualifications :

WHO WE ARE LOOKING FOR

A marketer who

• understands the art of selling an experienceits emotion its atmosphere its story.
• is experienced in marketing with a focus on gastronomy (F&B) ideally from a luxury hotel premium restaurant or lifestyle agency.
• has a strong visual sensibility handson experience managing campaigns and the ability to independently create engaging content.
• shows excellent command of Czech and fluent professionallevel English
• is able to evaluate campaign performance monitor trends in gastronomy and collaborate on achieving commercial goals.
• is flexible
• has access to the Czech labor market

Additional Information :

WHAT WE BRING TO YOU

• opportunity to build-on an ambitious F&B project in Prague
• work in an iconic hotel with global reach
• cooperation with a top team and world-class chefs
• room for personal initiative and decision-making
• wide range of benefits you can explore the full overview on our website.

Remote Work :

No

Employment Type :

Full-time