e-Commerce Key Account Manager Pharma CZSK
Prague - Czech Republic
Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
BUSINESS PLANNING SALES STRATEGY EXECUTION
- Develop and implement local eCom strategy based on local and regional plans
- Deliver annual business plans including Net Sales Budget and Forecast Accuracy
- Understand the different needs of key accounts and countries
- Successfully plan implement and maximize product launches relaunches brand activations and campaigns at ePOS
- Cooperate with the marketing team on go-to-market strategy and its implementation. Build assortment and distribution
- Develop and implement a promotion strategy
- Align with the marketing team to ensure best in-class ePOS communication
- Identify growth opportunities and white spaces continuously driving the category and channel development
CUSTOMER MANAGEMENT
- Develop promo plans in line with the local and regional (Eastern Europe) strategy
- Focus on all aspects of driving eCom business: promo GWP Retail Media Investments content etc.
- Manage stocks with all customers ensure product availability and launches
- Create a clear long-term strategy: how to set up the proper direct delivery system to the most important eCom customers
KPIS & PERFORMANCE MONITORING
- Continuously monitor and report own brand and competitor activities identify key issues and opportunities driving interventions as needed to improve results and ensure delivery of agreed targets
- Measure maximize and optimize the performance of eCom activations and Retail Media Investments together with key stakeholders
- Lead sell-in and sell-out optimization by tracking KPIs such as NS GM UV CVR and share
- Manage sales budget in line with agreed parameters avoiding overspends or underspends
COLLABORATION & STAKEHOLDER MANAGEMENT
- Understand and motivate cross-functional interfaces (Marketing Supply Chain Controlling)
- Act with integrity and in line with our core values: Care Simplicity Trust and Courage
- Ensure that sales builds on and contributes to marketing brand and strategy development
- Aim to provide best practice examples on a regular basis strive for visibility
Professional Background
- Masters degree with 3 years of experience in eCommerce ideally in Key Account Management
- Experience in dermo-cosmetics pharma or trade marketing is a strong advantage
Key Competencies
- Proven sales mindset with strong commercial acumen
- Solid analytical and conceptual thinking combined with a hands-on operational approach
- Excellent communication and presentation skills
- Fluent in English
- Native Czech / Slovak language
Ways of Working
- Self-motivated and proactive with a strong can-do attitude
- Ability to prioritize effectively in a fast-paced environment
- Courage to challenge the status quo and drive process optimization
- Strong sense of ownership and entrepreneurial mindset
Personal Attributes
- Collaborative team player thriving in cross-functional environments
- High level of resilience and assertiveness
- Strong self-reflection and continuous improvement mindset
- Creative and innovative thinker
Required Experience:
IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.