CRM Specialist
Prague - Czech Republic
Job Summary
Why join Creative Dock Group
At Creative Dock we pride ourselves on our informal atmosphere. We maintain a flat structure and our working environment is centered around project teams. Career development is a big deal here and we believe that your skills and eagerness to learn outweigh any diploma. Join us in our mission to transform ideas into reality in an environment where every project is a chance to learn and grow.
POSITIONS OBJECTIVE
To enhance marketing efficiency and effectiveness through the implementation and optimization of marketing automation systems and strategies with the goal of driving customer engagement conversion and retention.
KEY RESPONSIBILITIES
- Plan build test and execute CRM campaigns and automated customer journeys in Salesforce Marketing Cloud across multiple markets.
- Manage email campaigns end-to-end including audience selection segmentation personalization localization testing scheduling and deployment.
- Build and optimize automated customer journeys for onboarding engagement re-engagement and retention.
- Work with Data Extensions customer data and audience selections to ensure campaigns reach the right customers.
- Execute CRM campaigns across multiple markets and languages ensuring accurate localization audience selection and campaign setup.
- Set up and evaluate A/B tests and continuously optimize campaigns based on engagement and conversion performance.
- Ensure high campaign quality through structured QA including audience content links personalization tracking and campaign configuration.
- Collaborate closely with CRM e-commerce marketing and IT teams on campaign execution data requirements and automation initiatives.
- Monitor campaign and journey performance and translate results into actionable recommendations.
- Support the continuous development of CRM processes templates and marketing automation best practices.
SKILLS
- Hands-on experience in CRM email marketing or marketing automation.
- Experience with Salesforce Marketing Cloud Engagement is strongly preferred. Comparable experience with platforms such as HubSpot or Klaviyo is welcome if combined with a strong understanding of campaign automation customer data and lifecycle marketing.
- Strong understanding of customer journeys segmentation personalization and lifecycle marketing.
- Experience executing and optimizing email marketing campaigns.
- Strong attention to detail and a structured approach to campaign execution and quality assurance.
- Understanding of customer data structures and audience segmentation.
- Experience working with Data Extensions or comparable customer data concepts is an advantage.
- Basic SQL knowledge is an advantage.
- Basic HTML/CSS knowledge for email marketing is an advantage.
- Experience with e-commerce environments and CRM integrations is an advantage.
- Analytical thinking and confidence working with campaign performance data.
- Strong communication and stakeholder management skills.
- Ownership reliability adaptability curiosity and willingness to learn.
Hiring Process:
- Screening phone call with the Recruiter.
- Interview with the Hiring manager.
- Participation in a Bootcamp (1 day spent with your potential team to showcase your skills and learn more about Creative Dock.
Equal opportunity employer
Creative Dock is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Be more with Creative Dock
We believe that ideas matter.
Our core business is creation by doing.