Native Campaign Manager, Limassol, Cyprus
Job Summary
Our client is an iGaming company that is growing. As part of the growth of its Limassol Cyprus team the company is seeking a hands-on Native Campaign Manager to plan launch and optimise high-performance native advertising campaigns across platforms such as Taboola Outbrain and MGID.
The successful candidate will own the full campaign lifecycle from creative strategy and audience targeting to A/B testing landing pages and scaling winners. This is a performance-driven role for someone who is in the detail daily optimising bids testing headlines and maximising ROI.
Key Responsibilities:
- Plan launch manage and optimise native advertising campaigns across Taboola Outbrain MGID and other native platforms
- Own full campaign P&L managing budgets pacing CPA targets and ROAS goals
- Create and test multiple ad variations (headlines thumbnails descriptions) using a rigorous A/B testing methodology
- Design build and A/B test landing pages and pre-sell/advertorial pages to maximise conversion
- Develop and manage audience segmentation strategies using platform data lookalikes and retargeting
- Monitor performance daily identify trends and implement rapid optimisations
- Collaborate with the Content Writer on advertorial content and with designers on creative assets
- Set up and manage tracking and attribution (UTMs pixels postback URLs) for accurate reporting
- Produce regular performance reports with actionable insights for stakeholders
- Stay on top of native advertising trends platform updates and competitor activity
- Ensure all campaigns comply with platform policies and US regulatory requirements for the sweepstakes vertical
- 23 years of hands-on experience managing native campaigns on Taboola and Outbrain (mandatory)
- A proven track record running performance-based campaigns against strict CPA/ROAS targets
- Strong experience A/B testing landing pages pre-sell pages and ad creatives
- Proficiency with landing page builders and/or basic HTML/CSS for page creation
- A solid understanding of conversion tracking attribution models and analytics tools (Google Analytics platform pixels)
- Experience managing significant monthly ad budgets ($50K preferred)
- An analytical mindset comfortable with data pivot tables and performance dashboards
- Fluent written and spoken English
- A self-starter who thrives in a fast-paced results-oriented environment under remote management
Nice to Have:
- Experience running native campaigns in iGaming sweepstakes finance or health verticals
- Familiarity with additional native platforms (Yahoo Gemini LiveIntent Nativo)
- Experience with CRO tools (Unbounce Instapage VWO Google Optimize)
- A background in affiliate or performance marketing
- Knowledge of US sweepstakes advertising compliance requirements
- Competitive salary based on experience and market benchmarks (Annual Salary Range: EUR 30000 - 48000 gross)
- A key role in a rapidly scaling company with a globally recognised product
- Direct collaboration with senior leadership and exposure to strategic decision-making
- Professional development opportunities and conference attendance
- A tight-knit culture that values ownership speed and impact
If you are interested and meet the above requirements APPLY via Emerald Zebra visit the link!