Media Buyer

Our partner is a growing international business operating within the Sportsbook and Casino sector and is looking for an experienced Media Buyer to scale player acquisition across multiple brands and markets.

In this role you will manage paid acquisition campaigns optimize spend test new traffic sources improve player acquisition quality and work closely with Marketing CRM BI Product Compliance and Creative teams to drive profitable growth.

Location: Nicosia Cyprus On Site

Own and scale paid acquisition campaigns across Sportsbook and Casino products

Manage and optimize six figure monthly acquisition budgets

Improve key performance metrics such as CPA FTDs ROAS NGR LTV retention and player value

Launch test and scale campaigns across DSPs programmatic native paid social and other performance channels

Identify new traffic sources markets and acquisition opportunities

React quickly to account bans platform restrictions traffic volatility and compliance changes

Work with Creative teams to test creatives offers funnels landing pages and conversion paths

Use data attribution and reporting tools to make real time optimization decisions

Work closely with CRM BI Product Compliance Affiliate and Content teams to improve player quality and profitability

Prepare regular reporting on spend performance forecasting and acquisition results

3 years of hands on media buying experience within iGaming Casino Sportsbook or Betting

Proven experience managing six figure monthly acquisition budgets

Strong experience scaling profitable campaigns across multiple international markets

Strong understanding of regulated offshore or grey gaming markets

Strong knowledge of iGaming acquisition challenges including account bans platform restrictions

attribution issues and payment friction

Experience with DSPs programmatic buying native advertising paid social and performance

acquisition channels

Strong command of metrics such as CPA FTDs ROAS NGR LTV retention and player value

Experience working with CRM BI Product and Compliance teams

Strong analytical reporting and decision making skills

Advanced Excel and campaign reporting capabilities

Valued knowledge:

Experience acquiring players across Asian markets

Experience managing campaigns targeting similar grey markets

Experience launching campaigns in new or restricted markets

Experience with AI powered bidding audience segmentation and campaign optimization tools

Strong understanding of player quality downstream value and retention performance

Additional languages are an advantage

Our partner offers an exciting opportunity to join a growing international business at an important stage of development. The right person will have the chance to own acquisition activity manage meaningful budgets test new traffic sources and directly influence player growth across multiple brands and markets.

Relocation support to Cyprus

Visa support where required

Private medical insurance

Company paid return flight home after one year

Flexible working hours