Manager, Social Media Corporate Comms and CSR, Cyprus

About the Company

Our client is a well-established global trading and investment group with over 25 years in the industry having provided leveraged trading to more than 2 million customers worldwide. Through its portfolio of international brands the group gives a new generation of ambitious traders and investors access to equity commodity and FX markets across the Middle East Asia and Africa empowering them with the guidance tools and market access to invest with confidence on their own terms. With central offices in the UAE Cyprus and the UK plus smaller hubs globally this is an energetic and diverse company that invests in its people: offering early responsibility skills development and a rewarding career within a fast-growing dynamic business.

Role Purpose

Were looking for a strategic Social Media Manager to own and grow social across the Groups corporate portfolio. Sitting at group level under the VP of Corporate Communications & CSR you will help define and then execute distinct social strategies for four audiences: the corporate group brand the Foundations CSR channels B2B arm and the personal channels of the Founder and Group CEO.

A central objective of this role is growth building the size engagement and influence of each of these channels from where they are today. Youll set the growth agenda for each portfolio and be accountable for moving the numbers.

This is a highly collaborative advisory role rather than a pure content-production one. Narratives some of them technical will largely be shaped by the VP of Comms alongside our PR agency and content specialists. Your value is in being the social expert in the room: advising on how those narratives translate into the formats creative treatments and platform mechanics that actually perform and grow audiences on social then coordinating the specialists and partners who produce them. Youll balance four distinct voices while keeping them coherent within one group narrative and youll work directly with senior executives and group functions rather than individual sub-brand teams.

Who this role is for

This is a strategic group-level role not a content creation position. Were looking for an experienced social strategist who can own growth across multiple corporate channels advise senior stakeholders on what works on social and direct the specialists who produce the content. Youll need a proven track record of growing audiences ideally across several brands and the credibility to guide C-suite executives on their personal channels.

Its not a fit for hands-on content creators or junior social executives nor is it a head-of position. If youre a seasoned social strategist who thrives on growth targets and multi-brand complexity ideally in financial services or a regulated environment wed love to hear from you.

Key Responsibilities

Strategy & Growth

• Help define and then own a distinct social and growth strategy for each portfolio each aligned to its own objectives while laddering up to a single coherent group narrative.
• Own the growth agenda across all four portfolios: set audience engagement and influence targets identify the levers to hit them and be accountable for progress.
• Build content calendars campaign roadmaps and platform plans (organic & later paid) across all four portfolios sequencing them so the group voice stays consistent and non-competing.
• Define audience segmentation content pillars tone of voice and channel purpose for each entity.
• Set the editorial and growth approach for the Founder and Group CEO channels building consistent authentic personal-brand presences with expanding reach.
• Stay ahead of platform changes emerging formats and algorithm shifts and translate them into growth opportunities for the group.

Content & Creative (advisory and orchestration)

• Act as the groups social expert: advise the VP of Comms PR agency and content specialists on the content types creative treatments and formats most likely to perform and grow audiences on each platform.
• Translate source narratives including technical or complex subject matter into social-first angles hooks and formats without losing accuracy or nuance.
• Brief and coordinate the specialists who produce content owning the social requirements platform best practices and quality bar rather than producing the bulk of assets yourself.
• Shape and adapt executive content for the Founder and Group CEO channels advising on format and cadence and social copy-editing where needed.
• Partner with the People & Culture team to surface and showcase our people externally turning employee stories culture and expertise into engaging social content.
• Own brand consistency across all four entities and accessibility.

Campaigns Reputation & Partnerships

• Plan and execute corporate/group and CSR campaigns: milestones and announcements CSR initiatives and reports industry events and conferences and executive thought-leadership series.
• Coordinate closely with PR/Comms on reactive content issues and crisis management and real-time reputational moments with the heightened care a corporate and executive presence requires.
• Support relevant partnerships (industry bodies event partners creators) including briefing compliance and performance tracking.
• Support executive platform-building at industry events and around speaking and media moments.

Measurement & Optimisation

• Help formalise and then own the measurement framework across all four portfolios tracking a full set of metrics audience growth engagement reach/impressions share of voice and reputation and applying the right emphasis to each channel campaign and objective.
• Deliver regular reporting that tracks performance against strategy with insights and clear actions; maintain dashboards across platform analytics and BI tools and create clear narratives for leadership.
• Run social listening and reputation monitoring across the group and use A/B testing and data-driven optimisation to grow audiences and improve performance.

Required Experience

• 6 years in social media corporate communications or digital comms with multi-channel ownership.
• Demonstrated track record of growing social channels audience engagement and influence ideally across multiple brands or entities.
• Experience building brand reputation and thought leadership in B2B contexts ideally in a regulated and/or financial services environment.
• Experience managing multiple distinct brands or entities simultaneously at group or corporate level.
• Demonstrated experience running executive/personal channels or shaping content for senior leaders.
• Experience managing social across different regions and languages.
• Strong editorial and creative judgement able to look at a narrative or asset and know what will and wont work on social and articulate why to senior stakeholders and agencies.
• Proven ability to brief direct and get the best out of content specialists designers and external agencies.
• Comfortable translating technical or complex subject matter into accessible engaging social content.
• Expertise in LinkedIn thought leadership short-form video (Reels/TikTok) and community building.
• Copywriting and social copy-editing skills (with heavy production sitting with specialists/agency).
• Comfortable and credible working directly with C-suite and senior stakeholders presenting insights and recommendations.

Whats in it for you

• Gross monthly salary up to 4000 Euros depending on experience.
• 40 days annual leave (including public holidays)
• Discretionary annual bonus of 10% to 25% of salary depending on role level
• Health insurance from day 1 with cover available for dependents
• Life and critical illness cover from day 1
• FLEX benefit: 4500 annual cash allowance paid monthly via virtual Mastercard
• Compassionate allowance and access to global company events from day 1

The organisation is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender sexual orientation marital or civil partner status gender reassignment race colour nationality ethnic or national origin religion or belief disability or age.