Lead Game Designer – Casino Games

On behalf of a new casino games provider we are looking for a seasoned Lead Game Designer to help build the game design function from the ground up.

The company is new but it is not starting from nothing. It is part of a group behind an established betting and casino platform operating across more than ten markets including web mobile web and retail.

The games developed by this team will launch first through a major operator brand with a large active player base. This means distribution and access to real players from day one your games will go live to an established audience rather than sit in a portfolio waiting for integrations.

As Lead Game Designer you will define what gets built and set the standard for how games are designed.

You will lead game design from concept through release owning gameplay game math mechanics player experience and overall creative quality. You will act as the design authority for the product: deciding what makes a game worth building setting the quality bar and establishing the principles and processes that enable the company to produce great games consistently.

This is not a people-management role. It is a senior individual contributor position with significant ownership and influence reporting directly to the CTO.

You will remain highly hands-on: prototyping ideas working directly with engineers and artists reviewing implementations tuning games and getting into the details of how a win feels how a feature behaves and why a player wants to play another round.

As one of the first people building the games function you will also establish the workflows standards tools and design language that future designers will inherit.

• Lead the game design function. Define design principles quality standards development processes and the overall approach to building a strong portfolio of casino games.
• Own the game roadmap from a design perspective. Research the market play and analyse competing titles understand what resonates with players identify opportunities and recommend what should be built next.
• Design games from concept to release. Start with slots and expand into crash mines plinko dice scratch cards instant games and new formats the company has not yet explored.
• Own game mechanics and game math. Define RTP volatility hit frequency pay tables bonus mechanics progression and RNG-driven behaviour. Validate mathematical models through simulation before release.
• Prototype ideas quickly. Turn concepts into playable experiences using whichever tools are most effective including AI-assisted coding and prototyping tools.
• Own game feel. Define timing pacing easing anticipation feedback sound behaviour win presentation loss states and readability across different screen sizes.
• Set the creative direction for games. Work closely with artists and other contributors on symbols layouts typography colour motion themes and overall presentation. You will not be expected to create every asset yourself but you will be accountable for the quality and consistency of the final experience.
• Build a recognisable product identity. Establish a shared visual and interaction language across the portfolio while allowing individual games to maintain distinctive themes and personalities.
• Create repeatable design processes. Define how an idea progresses from concept to mathematical model prototype production game certification and live release including the standards and checks required at each stage.
• Help build reusable foundations. Partner with engineering on rendering and animation tools the game shell UI components systems and other elements that future titles can reuse.
• Design for real-world distribution. Ensure games work across multiple operator brands languages devices screen sizes jurisdictions and theme variations.
• Design for certification and fairness. Work within the technical requirements of regulated casino games including deterministic outcomes server-authoritative results and appropriate RNG architecture.
• Use data and player behaviour to improve games. Analyse performance after launch develop hypotheses about what is and is not working and use those insights to improve existing games and inform future titles.
• Use AI as part of the production workflow. Apply generative tools across art animation audio copy ideation prototyping and development. Identify where AI can meaningfully accelerate production without compromising quality.
• Help build the design capability over time. As the function grows contribute to hiring onboarding mentoring and providing design direction to future team members.

• An exceptional product and visual eye. You can immediately recognise when layout typography colour motion hierarchy pacing or feedback feels wrong and know how to improve it.
• A strong portfolio of shipped games. We are more interested in seeing several games you are proud of and understanding your contribution than reading a long CV.
• 5 years of experience in game design ideally with significant ownership or leadership responsibility for shipped titles.
• Experience taking games from concept through production and release.
• Strong command of casino game math including RTP volatility hit frequency probability pay-table construction bonus mechanics and RNG-driven outcomes.
• Strong understanding of player psychology and game loops. You can explain why players understand enjoy and return to a game and translate those insights into practical design principles.
• The ability to make ideas playable yourself. You are comfortable using prototyping tools code game engines AI coding agents or other methods to test and validate ideas rather than relying solely on specifications.
• Strong understanding of animation and game feel including timing easing anticipation follow-through feedback and motion at small screen sizes.
• Strong design judgement. You can provide clear actionable feedback to artists and engineers and make confident decisions when several solutions could work.
• A hands-on leadership style. You are comfortable setting direction while remaining directly involved in mechanics prototypes balancing reviews and implementation details.
• A deep interest in games and the market. You actively play games follow what studios and providers are releasing form opinions about why products succeed or fail and turn those observations into better game design.
• Hands-on experience with AI tools as part of your day-to-day workflow including image or video generation and coding agents such as Claude Code Cursor or equivalent tools.
• Fluent English both spoken and written.

• Experience at a casino game studio casino game provider betting company or iGaming business.
• Previous experience as a Lead Game Designer Principal Game Designer Design Director or in another role with significant design ownership.
• Experience building or directing slots crash games instant-win games mines plinko dice or similar products.
• Experience building interactive and animated browser-based experiences.
• Experience using AI-generated assets across art animation sound and copy.
• Experience building internal design tools or automating repetitive parts of the game development process.
• Strong TypeScript or JavaScript skills.
• Experience with provably fair mechanics for crash or instant games.
• Backend experience in any language particularly relating to game servers RNG systems or round settlement.
• Experience implementing or directing game audio including layering ducking event-driven audio and mobile autoplay constraints.
• Experience mentoring designers or helping establish a game design function.

• Competitive starting salary of up to 5000 gross per month depending on experience plus additional benefits.
• A high-impact role with significant ownership reporting directly to the CTO and helping shape the companys game design function from its earliest stage.
• The opportunity to build from the ground up defining the standards processes tools and creative direction that will influence the future games portfolio.
• Direct access to a large established player base allowing you to see the games you design launched and played in a live environment.
• Strong opportunity for professional growth within a fast-paced and expanding company.
• Hybrid working model with one day per week working from home.
• Flexible working hours providing greater flexibility around how you structure your working day.