Head of Marketing
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Job Summary
Our partner is a growing international business operating within the Sportsbook and Casino sector and is looking for an experienced Head of Marketing to build lead and scale the marketing function across multiple brands and markets.
In this role you will own the marketing strategy lead acquisition and retention activity manage marketing budgets build a strong team and work closely with senior leadership Product BI CRM Tech Compliance and Commercial teams to drive growth and player value.
Location: Nicosia Cyprus On Site
As a Head of Marketing your broad responsibilities will include but are not limited to:
Own Sportsbook and Casino marketing strategy budgets acquisition retention and growth
Lead marketing team across media buying CRM affiliates content design and social
Manage paid affiliate programmatic native and social acquisition channels
Improve CPA ROAS FTDs LTV NGR retention conversion and player value
Work with Product BI Tech CRM Compliance and Finance to improve performance
Build scalable marketing processes reporting and workflows
Strong iGaming Casino Sportsbook or Betting experience
6 years in digital performance acquisition or growth marketing
3 years leading marketing teams or marketing functions
Experience scaling teams budgets systems and acquisition channels
Strong knowledge of regulated offshore or grey markets
Strong understanding of CPA ROAS FTDs LTV NGR and retention
Experience with Google Ads Meta Ads GA4 GTM DSPs BI and attribution tools
Strong leadership communication planning and stakeholder management skills
Valued knowledge:
Grey market experience
Brand launch or international scaling experience
Sportsbook and Casino experience
Affiliate program and partner management experience
CRM automation personalization and retention knowledge
Experience working with Compliance Product BI and Tech
Additional languages are an advantage
Our client offers an exciting challenging role in a collaborative dynamic environment. The right person will find many career growth opportunities in their company whether you want to advance your technical skills or aspire to leadership in the future.
Relocation support to Cyprus
Visa support where required
Private medical insurance
Company paid return flight home after one year
Flexible working hours
About Company
We redefine recruitment by focusing on a rich back to basics approach that focuses on genuine relationship building both with our clients and our candidates,offering a truly bespoke service that revolves around that perfect match.With global reach and equipped with profound industry i ... View more
