Head of Marketing FOREX
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Job Summary
This is a remote position.
Our client is an established regulated online trading broker with offices worldwide and its head office in Limassol Cyprus. They offer forex and CFD trading to retail and professional clients across multiple regions. They are growing fast and looking for an experienced Head of Marketing to lead their global marketing strategy.
- Define and deliver the global marketing strategy in line with business and revenue targets
- Lead client acquisition across performance marketing SEO paid media affiliates/IBs social and content
- Own the marketing budget and allocate it across channels and regions based on ROI
- Build and manage a high-performing marketing team in-house and agency-based
- Drive brand positioning and awareness across key markets
- Oversee CRM lifecycle and retention campaigns to improve FTDs activation and client lifetime value
- Work with compliance to ensure all marketing meets regulatory requirements (e.g. CySEC FCA ESMA and other relevant regulators)
- Track and report on KPIs including CPA FTD volume conversion rates LTV and ROI
- Manage partnerships sponsorships and events where relevant
- Keep up with competitor activity and forex market trends
Requirements
- Essential: substantial marketing experience within the forex/CFD brokerage industry
- At least 3 years experience in a senior marketing leadership role
- Proven track record of scaling client acquisition at a regulated broker
- Strong knowledge of performance marketing affiliate/IB programmes and digital acquisition
- Solid understanding of marketing regulations for financial services (CySEC FCA ESMA or similar)
- Experience managing multi-region campaigns and budgets
- Strong analytical skills and a data-driven approach
- Excellent leadership and communication skills
- Fluent English (additional languages are an advantage)
Nice to have
- Knowledge of marketing automation and CRM platforms
- Experience launching new brands or entering new jurisdictions
- Competitive salary plus performance-related bonus
- Fully remote working
- Senior leadership role with real influence over strategy
- The opportunity to shape the global marketing of a growing international broker
Required Skills:
Define and deliver the global marketing strategy in line with business and revenue targets Lead client acquisition across performance marketing SEO paid media affiliates/IBs social and content Own the marketing budget and allocate it across channels and regions based on ROI Build and manage a high-performing marketing team in-house and agency-based Drive brand positioning and awareness across key markets Oversee CRM lifecycle and retention campaigns to improve FTDs activation and client lifetime value Work with compliance to ensure all marketing meets regulatory requirements (e.g. CySEC FCA ESMA and other relevant regulators) Track and report on KPIs including CPA FTD volume conversion rates LTV and ROI Manage partnerships sponsorships and events where relevant Keep up with competitor activity and forex market trends Requirements Essential: substantial marketing experience within the forex/CFD brokerage industry At least 3 years experience in a senior marketing leadership role Proven track record of scaling client acquisition at a regulated broker Strong knowledge of performance marketing affiliate/IB programmes and digital acquisition Solid understanding of marketing regulations for financial services (CySEC FCA ESMA or similar) Experience managing multi-region campaigns and budgets Strong analytical skills and a data-driven approach Excellent leadership and communication skills Fluent English (additional languages are an advantage) Nice to have Knowledge of marketing automation and CRM platforms Experience launching new brands or entering new jurisdictions
Required Education:
Define and deliver the global marketing strategy in line with business and revenue targets
